Drawing new strength from a familiar source, 2C Creative has named Luis Martinez its Design Director. Martinez has rejoined 2C from noted motion design house King and Country, where he was instrumental in the campaigns for such broadcast and advertising clients as History Channel, NBC Sports, La Quinta, Ford and US Cellular, among others. Martinez, who plans to tap his creative vision and new best practices in both shaping and leading the company’s design team into the future, has already led the design on such high-profile 2C promo projects as the HBO-Showtime Mayweather vs. Pacquaio “Fight of the Century” and Science Channel’s “Are We Alone?” week.
“I am very happy to welcome Luis back to the 2C team,” said Chief Creative Officer Chris Sloan. “Not only am I already a huge fan of his work, but I also greatly admire and respect the level of design produced by King and Country, where he has honed his skills.”
A graduate of Miami International University of Art and Design with his BFA in Visual Effects and Motion Graphics, Martinez had previously led 2C’s art department for seven years—his efforts exemplified in the campaigns of HBO, Travel Channel, DISH, NatGeo, Weather Channel, Animal Planet, Telemundo and more. Watch his reel highlights HERE.
When King and Country offered him the chance to further his craft on the West Coast, Martinez scratched the proverbial “seven year itch” and took it.
“While I truly enjoyed my work with King and Country and found the experience invaluable, I ultimately knew I had left my heart in Miami,” said Martinez. “I also missed 2C and saw a huge potential to take our design work—as a brand—to a new level. I’m excited to be back, as I know we have a big adventure ahead.”
Martinez will bolster a 2C design team that now also includes new Senior Designer Chris Newton, a Television Academy member with more than 14 years of experience and a BFA in Advertising and Graphic Design. Newton has worked with such clients as FX, NBC, History Channel, NuvoTV, MTV, The EMMYs and Ancestry.com, among others.
ABOUT 2C
2C is an award-winning creative agency and content production company. 2C’s content + creativity = award-winning promos, brand integrations, live-action shoots, design & original series for TV networks, studios and national advertisers. The company’s promotion and design clients include, among many others, such notable brands as NBC Olympics, HBO, SyFy, USA, FOX, NatGeo and Discovery, and original 2C series have aired on Travel Channel, Animal Planet, NatGeo, we TV and CMT. 2C’s passionate creative team comprises some of the nation’s top talent from film, television, advertising and design. For more information, please visit: www.2c.tv.
