CLIENT
Nestlé Purina PetCare/Purina One.
PRODUCTION CO.
Conceive Media, Los Angeles.
Diane Van Ussel, director; John Stanier, DP; Gower Frost, executive producer/producer. Shot at Chaplin Stage, Hollywood.
AGENCY
Fallon, Minneapolis.
Duane Johnson, creative director/copywriter; Chris Lincoln, associate creative director/art director; Judy Brink, executive producer; Julie Cammack, assistant producer.
EDITORIAL
Spotnik, Minneapolis.
Pat Eastman, editor.
POST/VISUAL EFFECTS
Company 3, Santa Monica.
Mike Pethel, colorist; Shara Martin, producer.
R!OT, Santa Monica.
Claus Hansen, online editor/lead compositor; Verdi Sevenhuysen, compositor; Nabil Schiantarelli, rotoscope; D. Todd Davidovich, executive producer; Diana Young, producer; Lesley Robson-Foster, visual effects supervisor.
AUDIO POST
Margarita Mix de Santa Monica.
Nathan Dubin, mixer.
MUSIC/SOUND DESIGN
Beacon Street, Venice, Calif.
John Nau, composer; Brian Chapman, sound designer.
THE SPOT
"Tick Tock" (:30) features a Weimaraner scampering through a stylized set filled with colorful hanging Plexiglas objects. The dog hops through rings, steps around a series of oversized swinging dog bones and trots on a treadmill. The voiceover points out how Purina One encourages joint health, leading to the tagline, "One can make a difference."
Spot broke in October.