CLIENT
BMW of North America/BMW X5.
PRODUCTION CO.
Neue Sentimental Film USA, Marina del Rey, Calif.
Nico Beyer, director; Jeff Cutter, DP; Linda Ross, executive producer; Amanda Clark, producer. (Beyer and Ross are now with Chased by Cowboys, Venice, Calif., and Paris.) Shot on location in Mammoth, Calif.
Hornet Inc., New York.
Steve Talkowski, CG director/animator; Peter dé Seve, character designer; Elliott Arkin, sculptor; Ken Brilliant, 3-D modeler; Anderson Ko, animator; Jon Parker, lead technical director; Tamir S. Diab and Jimmy Chim, technical directors; Christopher Scollard, visual effects supervisor/producer; Michael Feder, executive producer; Sean Curran, animator; Mike Gleason, assistant editor.
AGENCY
Fallon, Minneapolis.
Bruce Bildsten, creative director; Rob van de Weteringe Buys, executive producer; Tom Anderson, producer; Brian DiLorenzo, director of broadcast production; Bob Barrie, art director; Bobby Pearce, copywriter.
EDITORIAL
Uppercut Editorial, Minneapolis.
David Henegar, editor.
POST
Hi-Wire, Minneapolis.
Tony Mills, online editor; Tammy Kimbler Weber, producer.
Company 3, New York.
Victor Mulholland, colorist; Mike Tfirn, assistant colorist; Elisha Levin, producer.
VISUAL EFFECTS
Guava, New York.
Alex Catchpoole, visual effects supervisor; Mary-Jo Lu, visual effects producer.
AUDIO POST
Brahmstedt White Noise, Minneapolis.
Carl White, mixer.
MUSIC
Amber Music, New York.
Will Richter, composer.
SOUND DESIGN
Brahmstedt White Noise.
Carl White, sound designer.
THE SPOT
"Angels" opens with four CG animated guardian angels descending on a new BMW X5, each watching over a tire. The angel team leader, who commands his group over headsets, shouts out orders as the other cherubs respond with "Got it" and "I’m on it." The team oversees the vehicle as it tackles water, ice and a giant patch of mud, which splashes onto the lead angel’s face. At the end of the :30, the muddy lead angel proclaims, "Man, I love this job!"
Spot broke Nov. 3.