CLIENT
Logitech Inc.
PRODUCTION CO.
Anonymous Content, bicoastal.
David Kellogg, director; John Schwartzman, DP; Andy Traines, executive producer; Phil Rose, producer. Shot at Universal Studios, Universal City, Calif.
AGENCY
Collaborate, San Francisco.
Robin Raj, creative director/copywriter; Kurt Lighthouse, art director; Dora Lee, executive producer.
EDITORIAL
Bob ‘n’ Sheila’s Edit World,
San Francisco (now closed).
Bob Spector, editor; Doug Brown, assistant editor.
POST
Bob ‘n’ Sheila’s Edit World.
Jimi Simmons, online editor.
The Syndicate, Santa Monica.
Beau Leon, colorist.
AUDIO POST
Crescendo! Studios,
San Francisco.
Jay Shilliday, engineer.
MUSIC/SOUND DESIGN
Elias Arts, bicoastal.
Jimmy Haun, composer/arranger; Jay Nierenberg, sound designer.
Skywalker Sound, San Rafael, Calif.
Jana Vance, Foley artist; Chris Barrick, recordist.
THE SPOTS
Three :30s humorously promote Logitech’s line of cordless keyboards and mice, using the theme, "What will you do with all that freedom?" "Multi-Tasker" involves a woman attempting to do business while dealing with computer wires, a short keyboard cord and a curious kitty. In "Coffee Cup," a man does battle with his computer mouse as well as a cup of joe that always seems to get in the way. And in "Lounge Chair," a guy positions his favorite chair in just the right place so he can watch television with his keyboard and mouse on his lap.
Spots broke Sept. 8.