CLIENT
Los Angeles Department of Public Works.
PRODUCTION CO.
Valiant Films, San Francisco.
Mike Martin, DP; Mat Lundberg and Tim Rayle, executive producers; Elizabeth Sale, producer. Shot on location in Oakland and Alameda, Calif.
AGENCY
Ogilvy Public Relations Worldwide, Sacramento, Calif.
Kris Hanson, creative director; Jerry Lowe, art director/copywriter/producer.
EDITORIAL
Radium, San Francisco.
Alan Chimenti, editor.
VISUAL EFFECTS
Radium.
Tuesday McGowan, director; Anastacia Feldman, executive producer; Kay Rough, producer; Simon Mowbray, Inferno artist; Julie Jang, After Effects artist.
AUDIO POST/
SOUND DESIGN
Bongo Post+Music, Sacramento.
Bob Smith, mixer/sound designer.
MUSIC
Hest & Kramer, Minneapolis.
Jim Weber and Steve Kramer, composers; Bob Hest, executive producer.
THE SPOT
The :30 "Can It" shows young people in outdoor situations—on a city sidewalk, at a park and on a public beach—throwing garbage into trash cans, rather than discarding it carelessly. "Of all the places you can throw something out, a trash can works best, ’cause everything that’s thrown in the street can wash down storm drains and end up in the ocean," relates a voiceover. "So keep our neighborhoods and beaches clean. Can it."
Spot broke Sept. 1.