CLIENT
Channellock Inc.
PRODUCTION CO.
Japanese Monster, Los Angeles.
Craig Tanimoto, director; Rhet Bear, DP; Shira Boardman, executive producer; Tod Feaster, producer. Shot on location in Van Nuys, Calif.
AGENCY
The Wolf Group, Cleveland.
Rick Riley, creative director/copywriter; Jim Bird, producer; Dana Moses, art director.
EDITORIAL
Lux, Santa Monica.
Rick Lobo, editor; Jay Rogers, assistant editor; Tatiana Derovanessian, executive producer.
POST/VISUAL EFFECTS
Lux.
Josh Kirschenbaum, online editor/compositor.
R!OT, Santa Monica.
Brian Carlucci, colorist.
AUDIO POST
POP Sound, Santa Monica.
Peter Rincon, mixer.
MUSIC
Peligro Music and Sound Design Co., Los Angeles.
Greg Kuehn, composer.
SOUND DESIGN
Lux.
Rick Lobo, sound designer.
THE SPOT
"Revolutionary Pliers" demonstrates the strength of Channellock’s line of pliers. A man gives one last go around with his pliers on a pipe under the kitchen sink, causing the entire house to rotate, as the voiceover points out, "You’ll be amazed what you can do with a really good pair of pliers." The :30 ends with the tagline, "Get a grip."
Spot broke in November.