CLIENT
MasterCard.
PRODUCTION CO.
Hungry Man, bicoastal/
international.
Bryan Buckley, director; Scott Henriksen, DP; Stephen Orent, executive producer/N.Y.; Dan Duffy, executive producer/L.A.; Kevin Byrne, line producer. Shot on location in Port Washington, N.Y.
AGENCY
McCann-Erickson, New York.
Joyce King Thomas, executive creative director; Cori H. Ranzer, producer; Chris Cereda, art director; Eric Goldstein, copywriter.
EDITORIAL
Ohio Edit, New York.
Frank Snider, editor; Pete Fritz, assistant editor; Marybeth Medernach, executive producer; Penny Ensley, producer.
POST
Nice Shoes, New York.
Russ Bigsby, online editor; Lez Rudge, colorist.
VISUAL EFFECTS
Framestore CFC, London.
Adam Parry, senior designer; Simon Whalley, producer; Sharon Lock, designer.
AUDIO POST
Sound Lounge, New York.
Tom Jucarone, mixer.
MUSIC
Endless Noise, Los Angeles.
Jeff Elmassian, composer; Celia Williams, executive producer; Kacy Palmieri, producer.
THE SPOT
Brett Favre of the Green Bay Packers does some "Monday morning quarterbacking" in the :30 "Monday with Brett." The ad opens with Favre walking down a street, and upon spotting a man trying to wipe chocolate ice cream off his little boy’s white sweater, the quarterback states, "I would’ve gone vanilla with that sweater." An onscreen super reads, "Ice cream: $3." Next, at a gas station, Favre notices that a man has parked too far from the pump, so he points out, "I think I would have parked a little closer." The accompanying type reads, "Gas: $22." Favre then walks through a beauty salon and sees a woman with a strange hairdo. He starts to say, "Whoa, I think…" but the hairdresser cuts him off. "What?" he asks innocently. In the last vignette, Favre appears at a construction site where water is spraying all over. "I would’ve looked out for the water main, but that’s just me," he says, as the text reads, "Monday morning quarterbacks: priceless."
Spot broke in mid-November.