It’s a boy. It’s a girl. No, it’s a peanut! Psyop, New York, and Foote Cone & Belding (FCB), New York, have combined their talents to produce a wonderful Christmas-themed spot—done entirely in CG—in which we see Mr. Peanut back in the day when he was just a baby peanut.
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CLIENT
Kraft Foods/Planters Nuts.
PRODUCTION CO.
Psyop, New York.
Todd Mueller, director/creative director; Justin Booth-Clibborn, executive producer; Angela Bowen, producer; Eric Finkelman, assistant producer; Paul Moore, designer; Kevin Estey, lead animator; Gerald Ding, animator; Pakorn Bupphavesa, technical director; Domel Libid and Christian Bach, assistant technical directors; Andy Hara, modeler.
AGENCY
Foote Cone & Belding, New York.
Sandy Greenberg, executive VP/group creative director/copywriter; Terri Meyer, executive VP/group creative director/art director; Laura Benjamin, VP/senior producer; Gregory Grene, music producer.
EDITORIAL
Psyop.
Jed Boyer, offline editor.
POST/VISUAL EFFECTS
Psyop.
Joanne Ungar, online editor/Flame artist.
AUDIO POST
Candle, London.
Phil Thurston, mixer.
MUSIC
Candle.
Charlie Spencer, creative director/ producer/arranger; John Thomas, arranger.
SOUND DESIGN
Candle.
Phil Thurston, sound designer.