CLIENT
Atlantic Richfield Company/Arco.
PRODUCTION CO.
Tuesday Films, Santa Monica.
Joe Baratelli, director; David Smith, co-director; Don Burgess, DP; Mardi Minogue, executive producer; Kammie James, producer. Shot on location in Los Angeles.
AGENCY
Rubin Postaer and Associates, Santa Monica.
Larry Postaer, creative director; Joe Baratelli, art director; Gary Paticoff, executive producer; David Smith, copywriter; Julie Dolson, producer.
EDITORIAL
The Reel Thing, Santa Monica.
Sally Banta, editor; Yvonne Petersen, assistant editor; Doug Klekner, producer.
POST/VISUAL EFFECTS
R!OT, Santa Monica.
Clark Muller, colorist; Brian Robinson, online editor; Verdi Sevenhuysen, visual effects artist.
AUDIO POST
Margarita Mix de Santa Monica.
Jimmy Hite, mixer/engineer.
MUSIC
Elias Arts, bicoastal.
Jonathan Elias, composer, Ann Haugen, producer.
THE SPOTS
Three :30s feature the tag line, "Why just buy gas when you can fill smart?" In "Binoculars," a gas station attendant discovers that his boss’s wife is filling up her car at the Arco station across the street. "Out of Gas" features two guys who run out of gas in front of a station. They enlist the attendent in helping them push their vehicle across the road to the Arco station. And in "Shift Change," a young man fills up his gas tank at an Arco, then drives over to another station to begin his shift.
Spots broke Dec. 10.