CLIENT
Intel/Pentium 4.
PRODUCTION CO.
PDI/DreamWorks, Palo Alto, Calif.
Larry Bafia, director; Mary Maffei, executive producer; Cliff Boule, production designer; Yuri Bartoli and Guillaume Aretos, art directors; Tim Cheung, supervising animator; Rena Archer, coordinator; Catherine Rader, Rob Koo and Peter Zaslav, story artists; Stephan Osterberg and Eric Vignola, character technical directors; Michael Chang, lead job technical director; Eric Kuehne, job technical director; Liang-Yan Wang, modeling/texturing and surfacing; Konrad Dunton and Bill Stahl, modeling; Devorah Petty, texturing and surfacing; Rich Shiba and Steve Kirchner, layout; Bob Koch, Steve Lee and Mariko Hoshi, character animators; Pablo Valle, lead lighter; Curt Stewart, Gaku Nakatani and Milton Rodriguez-Rios, lighters; Liz Borges-Herzog and Travis Koller, production assistants.
Trollbäck & Company, New York.
Todd Neale, art director/lead designer/animator; Christian Gatgens and James Tosatti, designers/animators; Nicole Amato, editor; DeDe Sullivan, senior producer; Tricia Chatterton, associate producer.
AGENCY
Messner Vetere Berger McNamee Schmetterer/Euro RSCG,
New York.
Ken Segall and Marcus Kemp, partners/worldwide creative directors; Simon Nickson, creative director/art director; Drummond Berman, creative director/copywriter; Joe Guyt, executive producer; Andrew Linsk, senior producer; Dave Evans, producer.
EDITORIAL
PDI/DreamWorks.
John Dorst, editor.
POST/VISUAL EFFECTS
PDI/DreamWorks.
Chris Trimble, Flame artist; Paul Wang, visual effects supervisor; Chris Kazmier, effects artist.
AUDIO POST
RavensWork, Venice, Calif.
Eric Ryan, mixer.
MUSIC
Lmnop music and sound design, New York.
Mitch Osias, creative director/composer; Tony Shimkin, composer.
SOUND DESIGN
Machine Head, Venice.
Stephen Dewey, sound designer.
THE SPOT
"Digital DJ" continues the campaign for Intel’s Pentium 4 featuring the blue aliens. In the :30, one of the blue fellows inserts a CD into a computer workstation and begins playing an uninspired, low-fi piece of music. Unimpressed and bored, the alien puts his elbow down on the work surface and knocks a pile of CDs on the floor, revealing a P4 chip among the items. He inserts the chip into his workstation and the music is transformed into a hi-fi electronica track with himself as a DJ, as he scratches and jams, complete with club lights and lasers. The rocking alien jumps up from his seat, dancing and pumping his fist in the air. Suddenly the sound of a needle being pulled across a vinyl record is heard; the music and lights cease as he is busted by his fellow aliens, who look at him disapprovingly. The DJ tries to recover by grabbing a clipboard and writing on it, in an attempt to look busy with work.
Spot broke Nov. 12.
