We’ve all been there – nervously anticipating a presentation otherwise known as the moment before the moment. kaboom director michele atkins captures this feeling, and the way cloud-based software Prezi can transform presentations and hold the attention of any audience. The spot unites subtle performance with motion graphic design that, like Prezi’s capabilities, will draw your boss’s attention away from her smart phone.
“It was great to convey this feeling we all must go through before we are to deliver,” comments director michele atkins. “Whether it’s the moment before a big game or the minutes before a sales meeting – it’s critical knowing you have the right tools in place to win. The butterfly sensation is something universal, but finding the right actors who were able to communicate that authentically was key.”
During some of the down time inevitable on set, director atkins, who also served as DP, filmed actors while they were waiting. In doing so, she was able to capture their true-life pre-performance moment. Enhanced natural lighting was used to produce authenticity of the moment.
About Prezi
Prezi is the interactive, cloud-based presentation platform that enables you to connect more powerfully with your audience. Unlike slides, Prezi’s open, zoom-able canvas lets you show relationships between the big picture and fine details, putting your ideas in context. Your message is more likely to resonate, motivate, and be remembered, whether you’re delivering a sales pitch to a high-value client or a TED Talk to the world’s foremost thinkers. Founded in 2009, and with offices in San Francisco and Budapest, Prezi now fosters a community of over 45 million users and over 120 million prezis around the world. With investors including TED Conferences and Accel Partners, Prezi is in the business of making presenters great.
About kaboom
For over 15 years, our top shelf directors, producers and staff have been developing great content for all kinds of screens and audiences. Entertainment, as we know it, is changing. Our television, music video, feature film productions and commercial work inform and elevate each other. What stays a constant is great storytelling. www.kaboomproductions.com
Video Credits
Client: Prezi
Spot Title: Butterflies
Production Company: kaboom productions
Director/DP: michele atkins
Executive Producer: lauren schwartz
Producer: kyra ivanoff
Editor: Michael Duffy
Jessie Nagel/Hype
310.839.9834
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