Two humorous new web films for Intel from advertising agency Cutwater and Cap Gun Collective director Matt Miller have recently debuted on the brand's YouTube channel. Entitled "Frozen Coffee" (1:16) and "The Monotaskers" (1:25), both comedic shorts are set in a coffee shop where a colorful cast of characters metaphorically demonstrates the downfalls of multitasking on Chromebooks that do not have Intel inside.
In the project briefing from Cutwater's creative team, two scripts were provided. To best communicate the campaign messages – and to draw on Miller's strengths in casting and directing memorable performances – the Cap Gun and Cutwater teams decided to shoot both films inside a local Chicago coffee shop. Miller, director of photography Darryl Miller and their crew used the Sony F55 CineAlta digital cinema camera for principal photography.
"When you're shooting comedy, keeping a light and fun tone on set is vitally important," Miller said. "As the director, you're the host of the party and your demeanor and energy greatly inform that tone. I handled the casting on this one myself, and feel we had two great casts for this project… with especially strong turns from Robyn Okrant as the server in 'The Monotasker' and Alan Metoskie as the barista in 'Frozen Coffee.'"
Notably, Matt Miller is the co-creator and director of the "Teachers" web series, which he developed with the sketch group The Katydids and produced through Cap Gun TV, Cap Gun's original content arm. That project has recently been ordered to series by TV Land. Having signed with Cap Gun as a commercial director earlier this year, Miller's recent comedic spots for The Hartford via agency Rodgers Townsend and for Trulia via FCB West are currently earning solid reviews from the global creative industry. Also an accomplished theatre director, Miller's critically acclaimed 2013 production of "The Seafarer" for Seanachai Theatre was nominated for five Equity Jeff Awards (Best Director; Best Mid-Size Production; Best Ensemble; Best Actor; Best Supporting Actor), and on October 13 at the 46th Annual Jeff Awards ceremony, it won the Best Ensemble Award.
Both Intel web shorts were finished at Carbon and also reflect the editorial artistry of Keith Hamm of Whitehouse Post Los Angeles, where Joni Williamson is executive producer and Kristin Brandstetter served as post producer. For Cutwater, credit goes to creative director Jason Elm, art director Turner Johnson, copywriter Karl Keily, executive producer Daniel Tuggle and group account director Christian Navarro, and additional credits for Cap Gun include executive producer Matt Abramson and line producer PJ Fishwick. Complete project credits are available upon request.
To see the shorts and learn more about the most powerful multitasking on a Chromebook, please visit http://youtube.com/intel.
About Cap Gun Collective
Cap Gun Collective is an award-winning, international commercial production company. A creator of original content and a conduit for directors, writers, producers and brands, our missions are to entertain, tell great stories, create memorable characters, and present unforgettable imagery. In 2012, Cap Gun Collective won the first-ever Comedy Central Short Pilot Competition. To learn more about the company, its directors, and Cap Gun TV – a hybrid production studio that develops, produces, and markets original content for multiple platforms – please visit http://capguncollective.com.
