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    Pow! Biff! Fore!

    By SHOOT StaffUpdated:No Comments1280 Views

    Stodgy CEOs who hit the links in Palm Beach probably won’t get FootJoy’s new animated ad "Call to Arms," which portrays an array of golf stars as Golf Gods with super powers. But hip 20- and 30-something golfers who grew up watching the 1970s cartoon Super Friends-which chronicled the adventures of Superman, Aquaman, Wonder Woman and the rest of the members of the Justice League of America-undoubtedly will. Created by Arnold Worldwide, Boston, and animated by J.J. Sedelmaier Productions, White Plains, New York, the :60 (of which there is also a :30 version) is purposely cheesy, mimicking the simplistic-okay, let’s be honest and say downright bad-animation style and overly dramatic narration popularized by Super Friends (which ran in various incarnations on ABC from ’73 to ’85) and parodied during Saturday Night Live’s "TV Funhouse" segments. Shoot Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.

    CLIENT

    FootJoy.

    PRODUCTION CO.

    J.J. Sedelmaier Productions,

    White Plains, N.Y.

    J.J. Sedelmaier, director/designer/producer; Sean Lattrell and Dave Lovelace, designers/animators/production managers; Dan Madia and Andrea Gonzalez, designers/animators; Irene Cerdas, animator/assistant/production coordinator; Rob Biddiscombe, Todd Cronin, Andrew Friz, Sam Fout, Paul Kelly, Jean Kalile, Narciso Delarosa, Manuel De Guzman, Debbie Stoyanof, Maximilan Nepomuceno, Melvin Silao, animators/assistants.

    AGENCY

    Arnold Worldwide, Boston.

    Ron Lawner, chairman/chief creative officer; Alan Marcus, managing partner/group creative director; Jamie Graham, senior VP/group creative director; Ron Harper, VP/associate creative director/art director; Grady Winch, senior copywriter; Kevin Shale, group head/senior executive producer; Mike Lawson, assistant producer.

    VISUAL EFFECTS

    VirtualMagic USA, Los Angeles.

    Joe Ireland, technical director; Ryan Robertson and Chrisie Rosenthal, production managers.

    AUDIO POST

    HSR Studios, New York.

    Roy Latham and Brian Tarner, mixers; Peter Marling and Chris Varecamp, production assistants.

    MUSIC/SOUND DESIGN

    HSR Studios.

    Fred Weinberg, composer/arranger; Jun Mizumachi, sound designer.

    By Christine Champagne

    Category:Top Spot of the Week

    AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content

    Thursday, November 14, 2024

    Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.

    Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”

    Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.

    Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More

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