Del Taco has launched a TV and social/mobile media campaign by San Francisco marketing agency Camp + King. The effort promotes the QSR chain’s new $4 Fresca Bowls—a product that is pitched as “a bowlful of fresh surprises”—and introduces a wacky old coot character called the Fresh Farmer.
Camp + King is a Havas-aligned creative idea agency that was launched by Roger Camp and Jamie King in February 2011. For more details, visit http://www.camp-king.com.
Video Credits
Client: Del Taco
Title: New Fresca Bowls Fresh Farmer
Aired: September 2014
Agency: Camp + King, San Francisco, CA, USA
Partner and Chief Creative Officer: Roger Camp; Partner and Chief Executive Officer: Jamie King; Creative Directors: Rikesh Lal, Paul Sincoff, Art Director: Eric Lowery; Copywriter: Avery Stokes Harrison; Integrated Head of Interactive Production: David Verhoef; Brand Director: Lindsay Menasco; Business Affairs: Tricia Krasneski; Director of Strategy: Anne Tway; Strategist: Allison Farquhar
Production Company: The Media Mob, Santa Monica, CA
Director: Tyler Spindel; Executive Producer/Partner: Greg Jones; Producer/Managing Partner: Aesli Grandi; Producer: Desiree Laufasa
Photography Production Company: Sara Remington Photography, San Francisco Bay Area
Photography: Sara Remington; Director of Photography: Michael Pescasio
Post Production: Spy, San Francisco
Editorial Company: Misfit, San Francisco
Editor: Doug Cox; Assistant Editor: Marissa Rosado; Executive Producer: Kelly Koppen
Music Company and City: Yessian Music
Composer: Brian Yessian, Michael Yessian
Visual Effects Company: Spy, San Francisco
Visual Effects Supervisor: Darren Orr; Visual Effects Executive Producer: Lori Joseph
Steve Sapka
Camp + King
305-479-5208
Contact Steve via email
MUAHS Awards Unveils New Award Category For Theatrical Productions
The Make-Up Artists & Hair Stylists Guild (MUAHS) IATSE Local 706 will debut the highly anticipated new award category, Broadway International, to their awards ceremony on Saturday, February 15, 2025, at the Fairmont Century Plaza Hotel, presented by Giovanni Eco Chic Beauty. The new category will expand the recognition of outstanding Make-Up and Hair Styling Artists to encompass all live theater productions, including Broadway International live productions. With the addition of Broadway International, the ceremony will now shine a spotlight on beloved theatrical productions from around the world, recognizing the hard work and creativity of Make-Up Artists and Hair Stylists in this genre. The MUAHS Guild Awards also honor Make-Up Artists and Hair Stylists in motion pictures, television, commercials, and music videos in 23 categories. “We are so pleased to announce the addition of the Broadway and International Live Theater Production category. The MUAHS Guild Awards are now all-inclusive and participation is worldwide for film, television, and theater. We are very proud to be one of the very few awards shows that recognize the extraordinary work of Make-Up Artists and Hair Stylists in theater productions,” said Julie Socash, President, MUAHS, IATSE Local 706. “I couldn’t be more excited to learn of the addition of the Broadway and International Live Theater Production category to the Make-Up Artists and Hair Stylists Guild Awards. I look forward to these amazingly talented artisans from the theatrical world receiving recognition for their hard work, expertise, and dedication to their crafts,” said Angela L. Johnson, President, Make-Up and Hair Stylists, IATSE Local 798. The qualifications for Outstanding Make-Up... Read More