The Spikes Asia Festival of Creativity, has today announced that it will be giving the sought after Advertiser of the Year award to The Coca-Cola Company – Asia Pacific.
“Over the last few years we have seen Coca-Cola bringing home numerous awards for their marketing efforts. The purpose of the Advertiser of the Year Award is to recognise those clients who have distinguished themselves through the quality of their campaigns and innovative marketing; in other words, clients that are not afraid to embrace new ideas. Last year Coca-Cola were awarded 14 trophies across seven of the entry categories at Spikes Asia, proving that this is a well-deserved accolade that they can now add to their achievements,” says Terry Savage, Chairman of Lions Festivals.
The Advertiser of the Year award is presented during the much anticipated Spikes Asia Awards Ceremony, which sees all of the winners announced and honoured and draws the Festival to a close. The Coca-Cola Company’s Peter Schelstraete, Group Marketing Director, Asia Pacific Group, will be present to accept the award, about which he says, “Marketing at Coca-Cola has always been at its best when we touch people’s hearts, not just the heads. We embed creativity, risk-taking and reinvention in our campaigns to deliver meaningful ideas that resonate with consumers. Asia’s diversity offers a hotbed for creative talents, content and innovation to flourish. Hence, we continually challenge ourselves and our creative partners to anticipate and find new ways to express the art and science of marketing. The Advertiser of the Year Award is a testament to the hard work and partnership of our creative leadership, marketing teams and agencies across the region, and we are truly honored. The award goes to everyone who carries Coca-Cola in their hearts.”
The Coca-Cola Company has consistently created significant creative campaigns in the Asia Pacific region with notable pieces including ‘Happiness from the Skies’ which saw a fleet of remote-controlled drones delivering care packages, courtesy of Coca-Cola and the nonprofit organization Singapore Kindness Movement, to construction workers working away from home. In Australia, ‘Share a Coke’ was launched to get Australians talking about ‘Coke’ again and saw thirsty fans clamoring to find their names on bottles of Coca-Cola, Diet Coke and Coke Zero; the campaign went on to win three awards at Cannes Lions and was successfully replicated across the world. This year, Coca-Cola’s innovative FIFA World Cup campaign across Asia Pacific saw Indonesia, Japan, China, Korea, Myanmar and India deliver creative and highly engaging content on social media – one of the highlights was ‘Twitter-Coca-Cola live broadcasting’ from Jakarta.
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy their beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, the Company is focused on initiatives that reduce environmental footprint, support active, healthy living, create a safe, inclusive work environment for associates, and enhance the economic development of the communities where they operate.
Spikes Asia takes place from 23-26 September in Singapore. The Festival includes 4-days of inspiring content and learning programmes, whilst the awards offer the chance to see the best of the region’s creativity. Anyone wishing to attend can find out further details and register at www.spikes.asia.
The Spikes Asia Festival of Creativity celebrating and inspiring Asia-Pacific creativity in communications. Suntec City, Singapore, 23-26 September 2014.
Building on 27 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the Lions Festivals, organisers of Cannes Lions, Lions Health, Dubai Lynx and Eurobest, and Haymarket, publishers of Campaign Asia Pacific. The Festival provides the region’s growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.
Spikes Asia, attended by over 1,800 delegates from 30 countries in 2013, offers an inspirational programme of seminars and workshops focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.
The Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Innovation and Healthcare.
Key 2014 Dates
Delegate Registration: open
Late entries: email entries@spikes.asia
Spikes Asia Festival Dates: 23 – 26 September 2014, Suntec, Singapore
Camilla Lambert (née Cole),
Press & PR Manager
Spikes Asia Festival of Creativity
33 Kingsway, London WC2B 6UF, United Kingdom
Tel: +44-20-3033 4000
Contact Camilla via email
AICP’s Demographic Reporting Initiative Expands Categories To Reflect Client and Agency Requests
AICP has announced that an updated template for its Demographic Reporting Initiative is now available. Originally launched in October of 2021, the Demographic Reporting Initiative allows production companies to provide their advertiser and agency clients with insight into the demographic makeup of the people on the crews of their commercials and brand content. As with version 1.0, the 2.0 iteration was prepared in cooperation with a consortium of industry payroll companies. This updated version of the Demographic Reporting initiative has greatly expanded the listing of gender identity categories, and added the ability for production staff to include their veteran status in the U.S. Armed Forces. These reports will provide AICP member production companies with anonymous and voluntarily provided breakdowns on these demographic categories, which can in turn be shared with agencies and advertisers upon request. More information on the Demographic Reporting Initiative can be found on the AICP website here. The updated Demographic Reporting Initiative framework was revised as a result of a continued push from marketers for this information, noted Sheila R. Brown, AICP’s Vice President, Equity & Inclusion. “The demand for demographic information from marketers directly and their advertising agencies continues to grow,” Brown notes. “As our communities become more diverse, the yearning to know the make-up of the production crews increases. And in our continuing goal to be more inclusive, we also wanted to offer our production crews more options to self-identify. The addition of more gender identity options, and the option to indicate whether an individual is a veteran or... Read More