Hawthorne Direct, a full service Brand Response ad agency, has promoted Neil Klayman to the position of Associate Creative Director. Klayman will continue to report to John Pucci, Chief Creative Officer. The announcement was made today by Jessica Hawthorne-Castro, CEO, Hawthorne Direct.
Prior to his promotion, Klayman had been Senior Copywriter. In his new position, he will be more involved with new business pitches, as well as manage the creative process on a diverse range of client campaigns, from ideation through production.
Said Pucci, "During the past year, Neil has helped our agency pitch and win numerous new clients, while concurrently helping us manage the creative process throughout each campaign's lifecycle. His fit with the Hawthorne culture and his can-do attitude, combined with his optimistic philosophy, is the reason our team members and clients respect and request to work with him."
About NEIL KLAYMAN
Neil Klayman joined Hawthorne Direct as a Senior Copywriter in 2012. In that role, he was responsible for DRTV, BRTV and digital advertising copy creation for all agency clients. He worked closely with the Executive Creative Director, Senior Account and Media Teams, and a diverse range of clients to ensure the seamless execution of creative concepts into strategic advertising campaigns. He raised the agency's level and quality of writing by crafting a more branded voice and vision for its clients.
Klayman came to Hawthorne Direct with over 15 years of experience as a copywriter at various advertising agencies and entertainment companies, including The Woo Agency, Rapp Worldwide, E! Networks and Mattel, Inc. He honed his copywriting and creative skills while working on campaigns for such clients as Lenovo, Samsung, Bank of America, Schwab, AAA, E! Entertainment TV, Style Network, Disney, and Pixar.
Klayman has been honored numerous times by the International Film & TV Festival of New York for his outstanding writing. He was honored by Eunice Kennedy Shriver for writing and producing several documentaries profiling New Hampshire Special Olympics athletes. He is also the author of the popular, published children's book, "Boris Ate A Thesaurus", which was chosen as a "Book of The Year" by both the National Education Association (NEA) and the California Teachers Association (CTA). He holds an MS Degree in Mass Communications from Boston University, and a BA Degree in Psychology from Clark University.
About HAWTHORNE DIRECT
Hawthorne is a full-service Brand Response Ad Agency that delivers optimum ROI and builds brands by efficiently connecting clients with their most valuable customers. The agency specializes in industry leading analytics, strategic planning, creative development, production, multi-channel media planning, buying and campaign management. Independent and privately owned, Hawthorne pioneered the Direct Response industry nearly 30 years ago and has continued this tradition of breakthrough innovations with Brand Response creative and media that is derived from the agency's proprietary analytics system, Catapult. Hawthorne consistently delivers Accountable Advertising that delivers optimum ROI for its clients.
Hawthorne has developed successful award-winning campaigns for brands such as 3M, Audible, Armor All, Brother, Bose, Black & Decker, Carbonite, Gerber, Hamilton Beach, L'Oreal, Pella, Remington, SanDisk, Transamerica, United Healthcare, and more. Headquartered in Los Angeles, the agency was founded in 1986 by Timothy R. Hawthorne, who serves as Chairman. Today, Jessica Hawthorne-Castro holds the post of CEO. For more information, please visit www.hawthornedirect.com and LinkedIn.
Hawthorne Direct, an analytics and technology driven accountable brand advertising agency, has announced that its CEO Jessica Hawthorne-Castro has been named "2015 Female CEO of the Year in Advertising, Marketing and...
Hawthorne Direct, a full-service brand response advertising agency, has named Steve Jurgensen as the agency's new Director of Finance & Operations. Jessica Hawthorne-Castro, CEO, Hawthorne Direct, to whom...
Hawthorne Direct, a full-service brand response advertising agency, has promoted three of the company's staff members to new Strategy and Analytic positions. Jessica Hawthorne-Castro, CEO, Hawthorne Direct, made the...
Hawthorne Direct, a full-service brand response advertising agency, has promoted John Pucci to the position of Chief Marketing & Creative Officer. Pucci remains based in the company's Los Angeles office. Jessica...
Hawthorne Direct, a full service Brand Response ad agency, has named Kurt Werderman as Media Strategist & Analyst. Jessica Hawthorne-Castro, CEO, Hawthorne Direct, made the announcement. Based in Los Angeles, Werderman...
Simian introduces Teams feature for review & approval
Simian, the showreel-building, review & approval, and production asset management platform used globally by creative leaders, is kicking off this fall season with a substantial leap forward for collaboration and project management – with more updates on the way during the holidays!
The new feature, aptly dubbed “Teams”, makes it easier than ever for users to give project responsibilities to team members and clients alike. “You can never have too many options when it comes to permission levels,” says Jay Brooks, Simian’s Chief Technology Officer. “Teams provides a streamlined way to assign multiple users to a project at once.”
“Teams are very powerful, but creating one is effortless,” Brian Atton, Simian’s Chief Operating Officer explains. “Simply enter a Team name, add members, and then apply the newly made Team to any desired project. You can even invite temporary guests without changing settings for other projects or needing to create a new Team.”
“We love helping our clients by providing efficient tools to improve their workflow, and this has been a frequently requested feature as of late,” shares Kellie Atton, Head of Sales at Simian. “It feels great to get Teams out into the wild because I know it’s going to be tremendously helpful to everyone who uses it”.
Teams is now available exclusively to Simian’s enterprise clients. Simian plans to release more product upgrades and enhancements during Q4 2024 and 2025 for enterprise and non-enterprise users, continuing its ongoing evolution as the industry’s leading production asset management solution.
For more information on Simian upgrades and features, visit https://www.gosimian.com/About Simian
Simian ( Read More
