SHORT CUTS
New York-based Rhinoceros Visual Effects and Design (RVED) created "Illusions" for Mazda out of Doner, Southfield, Mich. In the :30, a gray Mazda MPV winds around a scenic road emerging from such locations as waterfalls, foliage and tunnels, as a sporty red Miata. RVED Inferno designer/partner Vico Sharabani used a technique called "photogametry," in which footage is shot from various angles with a series of still cameras. A CG model of the car is then built, with the still frame laid onto the model. The sequential placement of the still photographs enables one to build a virtual camera move. Additional RVED credits include executive producer/partner Rick Wagonheim, digital artist/CG director Arman Matin, producer Yfat Neev and Inferno artist Ronen Sharabini. The audio post was mixed by engineer Jody Nazzaro at Tonic, New York. Both RVED and Tonic are divisions of the Multi-Video Group.
Click 3X, New York, designed and produced an interface for Crayola Kids Club, a new interactive television service featured on the Hallmark Channel. The service enables kids to participate in a variety of learning, arts and craft activities through the television set. Click 3X’s design and production team participated in the project from early on in the conceptual phase, among other things helping to design a look of the service incorporating the familiar Crayola brand. Click 3X also assisted in developing concepts for some of the interactive activities and designed each of the scores of menu screens. For Click 3X, Christine Lin was design director; Anthony Silipakis, Sung Kim and Kristin Pedersen were animators; Dave di Meola was Adobe After Effects artist; and Victoria Michael was producer.
Carl MacNeal of Spot, Boston, edited two :30s for First Tennessee Bank via Memphis, Tenn. agency Thomason & Company. "Beach Money" spotlights the bank’s "Working Money Sweepstakes," while "Sync Swim" features synchronized swimmers demonstrating how hard one’s money works. The ads were directed by Jonathan Bekemeier of Picture Park, Boston and Santa Monica.
MUSIC NOTES
Redwax Music and Sound Design, Orlando, Fla., recently added the Media 100 video editing system to its postproduction facility. Redwax now offers complete post packages for film, video and new media productions, as well as editing, graphics, original music, sound design, voice recording and mixing.
G&E Music, New York, mixed the sound and created sound design for the hour-long documentary Outwitting Hitler. The film, mixed by G&E creative partner Glenn Schloss, is slated to be featured at the Holocaust Museum in Washington, D.C. on April 1 and 2. Schloss worked out of G&E’s Studio A, mixing and creating sound design for the film using ambient beds and swooshes from G&E’s Producer’s Toolbox. Additionally, the company has brought aboard sound designer/engineer/composer Brian Quill to handle some of the projects that G&E has been working on, including mixing shows for HBO Family, PBS and the Food Channel.
Sophia Morizet and Tim Gedemer of Spank! Music and Sound Design, Chicago and Santa Monica, provided the score and sound design for "Runyon," a humorous :30 for Wrigley’s Eclipse Gum out of BBDO Chicago. "Runyon" features a man in an onion suit, running for his life as he is uncovered as the cause of bad breath. Stumbling down an alley, the stinky vegetable tries to make it to his equally smelly cohorts-a shrimp, chili pepper and garlic-who are waiting in a convertible. Alas, the onion is zapped by Eclipse before he can make his escape. Spank!’s Morizet was composer/arranger, Gedemer was sound designer and Greg Allan of Spank! was music producer. The ad was directed by David Ramser of bicoastal/international The Artists Company.
