CLIENT
EMC Corporation.
AGENCY
Arnold Worldwide, Boston.
Ron Lawner, chief creative officer; Alan Marcus, creative director; Kevin Shale, producer; Bob Pye, art director; Bruce Patterson, copywriter.
POST/VISUAL EFFECTS
Playground, Santa Monica.
Craig Price, creative director; Harley Rinzler, executive producer; Brian Shneider, Henry artist; Tom Allain, animator; Alesandro Pasquino, animation producer; Richard Mann, producer.
AUDIO POST
Harley’s House, Santa Monica.
Art Wright, engineer/mixer.
MUSIC/SOUND DESIGN
Elias Arts, bicoastal.
Jonathan Elias and Danny Hulsizer, composers; David Gold, creative director/sound designer.
THE SPOT
The :30 "Golf" opens on what appears to be a commercial promoting a newly designed golf ball, as a white orb arcs through the air over a green fairway. It then becomes obvious that this isn’t a ball, as its dimples are shaped like monitors and it starts to hurtle into space. As it orbits the earth, the ball becomes the hub of a network of satellites beaming data back and forth. "Put EMC at the heart of your business," states the voiceover, "and you can see your information from every place."
Spot broke Dec. 15.