CLIENT
AT&T Broadband.
PRODUCTION CO.
MacGuffin Films, New York.
Christopher Bean, director/DP; Gloria Colangelo, executive producer; Sam Wool, line producer. Shot at MacGuffin Films.
AGENCY
Wunderman, New York.
Joel Sobelson, creative director; Jules Filicia, group creative director; Fred Slobodin, senior VP for broadcast; Arlene Adoremos, producer; TJ Bennett, copywriter; Bill Graham, art director.
EDITORIAL
Red Car, New York.
Billy Senia, freelance editor; Kevin Brandes, assistant editor; Andrea Leibowitz, producer.
POST/VISUAL EFFECTS
Red Car.
Tom Tortoriello, online editor; Peter Charles, assistant online editor; Mario Caserta, animation/graphics.
Nice Shoes, New York.
Scott Burch, colorist; Tom Tomlinson, assistant colorist.
AUDIO POST
McHale Barone, New York.
Casey Chester, mixer.
MUSIC
McHale Barone.
Casey Chester, composer; Jill Charis, producer.
SOUND DESIGN
Red Car.
Billy Senia, freelance sound designer.
THE SPOTS
Four :30s, which open with live-action footage and segue into animated graphics, highlight the services of AT&T Broadband. "Buckle Up" features shots of a man putting on and adjusting a race-car seatbelt. Eventually it is revealed that he is sitting on his chair in front of a computer. As he reaches for the mouse, the voiceover points out, "Better hang on tight. AT&T Broadband Internet is super fast and always ready to go." "Kitchen" shows someone stocking up on canned and boxed goods. "Better stock up. AT&T Broadband brings so much into your home, you might not leave." In "Glue," a woman pours the sticky substance into the palm of her hand, then secures a remote control onto it. "You may never want to give up the remote. AT&T Digital Cable. Hundreds of channels you really want to watch." And in "Tape," a m;an tapes up his finger, much like an athlete might do before a sporting event. He reaches for the telephone and begins dialing. "Get your finger ready for a workout. AT&T Digital Phone Service. Multiple lines. Great features. And great rates."
Spots broke Feb. 15.
