Content Strategy Leader Will Be Managing Director, Open Agency’s New York Office
Brand Arc, the leading independent branded entertainment agency, has hired Kevin F. McAuliffe as Managing Director. The seasoned media/marketing vet will run the agency’s new office in New York, company Founder and President Rob Donnell announced today.
McAuliffe has an “idea first” philosophy that comes from hands-on experience on all sides of the table: He’s worked in agency and client-side brand management as well as entertainment-property and media marketing.
The founder of Universal Television Networks’ branded entertainment practice, McAuliffe introduced the business model to NBC Universal when the two companies merged in 2004. As SVP, Branded Entertainment for NBCU Cable Entertainment, he oversaw original content strategy partnerships for brand clients across USA, Bravo, Oxygen, Esquire, Style, E! and Syfy networks.
“Kevin’s strategic efforts for NBCU drove brand and network marketing goals and revenue through content deals that utilized partner assets across all platforms, including social, mobile, on-air, print and experiential,” Donnell noted. “We look forward to applying his network experience and insights to developing opportunities on the agency side.”
Brand Arc designs groundbreaking product integrations across TV, film, video games, mobile and digital platforms for brands such as Toyota, AT&T and Genentech, and amplifies these efforts across media channels. Extensions include live commercials, social media, co-promotional spots and digital companion pieces. Deals for longtime client Toyota include all five seasons of highly visible integration into ABC’s Emmy-winning comedy, “Modern Family,” and nine consecutive seasons in Bravo’s hit competition show, “Top Chef.”
“I'm excited to join Brand Arc as they launch an East Coast presence,” said McAuliffe, who has worked with the agency from the distributor side for close to a decade. “This company’s focus, innovation and creativity within the discipline allow brand partners to meaningfully tell consumers stories through original content engagement.”
About Brand Arc
Based in Los Angeles, we are the leading independent branded entertainment agency. We connect consumers to brands via entertainment in more impactful ways than traditional disruptive advertising can. Our creative shop has relationships, resources and a track record of groundbreaking work. For more information, visit brandarc.com.
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“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More