Cinedigm Corp. (NASDAQ: CIDM) announced it has partnered with The Dove Foundation, known for its signature blue and white Dove Seal of approval on family-friendly movies, to launch a direct-to-consumer over-the-top (OTT) digital streaming subscription service targeted to families and kids seeking high quality and family friendly content approved by Dove. The announcement was made today by Cinedigm Chairman and CEO Chris McGurk and Dove Foundation co-founder and CEO Dick Rolfe.
Dove Movie ChannelTM streaming service will feature Cinedigm's vast library of family-friendly, faith-based and kids' content, as well as acquired content and original programming. Today, millions of families rely on The Dove Foundation's ratings system, which has the participation of all major studios and hundreds of independent distributors and producers. Dove's research has shown that its endorsed films are three times more profitable than non-endorsed films. All content released on the channel will meet the stringent guidelines of the Dove Seal in order to be programmed on the service.
"Once entertainment content shifted to digital platforms, we began seeking a partner to provide instant access to Dove-approved faith and family movies and television series," said Dove's Dick Rolfe. "Cinedigm is the ideal partner, perfectly suited to provide a robust inventory of Dove-approved content coupled with the latest digital technology available on multiple platforms."
"We are excited to partner with The Dove Foundation to meet the acute need for an over the top subscription service providing pre-screened, curated and wholesome family-friendly content," said Cinedigm's Chris McGurk. "The Dove Foundation offers families the highest degree of confidence that they will be viewing only appropriate entertainment from a source they can trust."
Cinedigm is a leader in the quickly evolving digital entertainment ecosystem as it leverages its infrastructure, technology, content and distribution expertise to launch a series of branded digital channels over the next 18 months. Cinedigm's first digital channel, DOCURAMA, is currently available on over 165 million consumer devices including Roku, Xbox and Samsung, with additional platforms currently being rolled out. This fall, Cinedigm is launching the Comic Con-themed digital network ‘ConTV in partnership with WIZARD WORLD, the largest operator of Comic Con events in North America.
About CINEDIGM
Cinedigm is one of the leading independent content distributors in the United States, with direct relationships with over 60,000 physical stores and digital retailers, including Wal-Mart, Best Buy, Target, iTunes, Netflix, and Amazon, as well as the national Video On Demand platform on cable television. The company's library of over 52,000 titles and episodes encompasses award-winning documentaries from Docurama Films®, next-gen Indies from Flatiron Film Company®, acclaimed independent films and festival picks through partnerships with the Sundance Institute and Tribeca Films and a wide range of content from brand name suppliers, including National Geographic, Discovery, Scholastic, WWE, NFL, Shout Factory, Hallmark, Jim Henson and more.
Cinedigm™ and Cinedigm Digital Cinema Corp™ are trademarks of Cinedigm Digital Cinema Corp www.cinedigm.com. [CIDM-G]
About THE DOVE FOUNDATION
The Dove FoundationTM (http://www.dove.org) founded in 1991, is a nonprofit organization dedicated to encouraging the entertainment industry to create, produce and distribute a greater proportion of movies that are appropriate for family viewing; and to seeing the public better equipped to identify family-friendly movies and more deeply committed to support them. Hundreds of thousands of visitors each month rely on www.dove.org for up-to-date reviews of movies, DVDs and books.
