CLIENT
Samsung.
PRODUCTION CO.
Chelsea Pictures, New York.
Simon Blake, director; William Rexer II, DP; Steve Wax, executive producer; Marcello Blue, producer. Shot at Silvercup Studios, Long Island City, N.Y.
AGENCY
FCB New York.
Tom Rost, worldwide creative director/copywriter; Saskia Mossel, group creative director/art director; David Cohen, executive producer/creative director, worldwide brands.
EDITORIAL
Chelsea Digital, New York.
Thor Raxlan, editor.
POST
Moving Images, New York.
Bobbi Thomas, colorist.
VISUAL EFFECTS
Click 3X, New York.
Susan Armstrong, lead Inferno artist; Steve Zourntos, senior Inferno artist; Dave Reynolds and Bryce Barros, Inferno artists; Dave DiMeola, After Effects artist; Jason Mayo, executive producer; Todd McCammon, producer.
Chelsea Digital.
Vance Miller, head of computer animation; Thor Raxlan, head of digital effects; Jason Conradt, compositer; Ray Lewis and Max Ehrlich, artists.
AUDIO POST
Howard Schwartz Recording,
New York.
Brian Tarner, engineer/mixer.
MUSIC
Karl Jenkins Music, London.
Karl Jenkins, composer; Helen Connelly, producer.
THE SPOT
"Lighten Load" (:30) shows a horde of blue businessmen traveling at high speed around an oval office building. One man steps out of the pack and stares up at a Samsung phone descending from the heavens. When the device lands in his hand, it transforms him, turning him an iridescent orange. As the man toys with the phone’s features, it lifts him into the air. "Handle more, carry less," says the voiceover, as other orange men ascend skyward.
Spot broke in December.
