In the latest film from the CHRLX Beauty collective, designed to bolster Ralph Lauren’s RLX Golf online and in-store presence, Luke Donald practices his swing ritual through a myriad of weather conditions, battling the elements in the latest RLX Golf collection.
According to CHRLX Beauty EP Corey Budro, “The film was a chance for us to tackle simple, honest photography with minimal post-effects and retouch. We liked the fact that this was a little different from our past projects.”
“We were very fortunate to have such a supportive client,” said CHRLX Director and ECD Ryan Dunn. “The [Ralph Lauren] team reached out with a very ambitious concept that resonated with us as an opportunity to work as an artistic collective to put this production together.”
The CHRLX Beauty collective includes, among others, cinematographer Pete Konczal, who was brought on board to film the sequence with Dunn. The pair have collaborated on more than a dozen projects, and this close association, combined with Konczal’s expertise in the world of beauty and fashion, became integral ingredients to the creative recipe for the project.
“It was an interesting challenge,” said Konczal. “We had to find a way to show the change of seasons in a predominantly dark world. Sun, wind and rain played their part, so we focused on creating lighting shifts and rigging practical FX to tell the story.”
“It was everything you could have asked for in a project,” says Dunn, “a great brand, a professional golfer, high-speed photography, snow machines, rain bars, hazers, practical sod flown in from South Carolina, great photography, slick editorial, great music, and most of all a supportive client who pushed us to make the film better every step of the way.”
Video Credits
Client: Ralph Lauren / RLX Golf
Spot Title: “Luke Donald: In the Zone”
Production Company: CHRLX Beauty
Creative Director: Ryan Dunn, Director of Photography: Pete Konczal, Editor: John Resner, Colorist: Damien Vandercruyssen, CO3, Compositor: Philana Dias, Music Composer: Ian Love, Sound Mixer: Mike Jansson, Live-Action Producer: Brian Song, Executive Producer: Corey Budro
Corey Budro
Executive Producer
Contact Corey via email
212.719.4600
Media Inquiries:
Hesh Rephun
Contact Hesh via email
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More