New York/San Francisco-based content creation/production company Bodega and NY-based post shop Northern Lights took home an Emmy at the 35th Annual Sports Emmy® Awards in “Outstanding Production Design/Art Direction” for their work on the Sunday Night Football opener “Waiting All Day for Sunday Night.” Bodega creative director Haley Geffen and Northern Lights editor Alan Chimenti teamed up with NBC Sports Group VP/creative director/director Tripp Dixon to deliver full-throttle excitement in the 1:50 open. Featuring Carrie Underwood and a number of NFL stars including Eli Manning, Peyton Manning, Clay Matthews, Andrew Luck and J.J. Watt, Bodega and sister company Northern Lights delivered the SNF opener for the second season running.
Click HERE to see the opener.
About Bodega
Bodega is a content creation company based in New York and San Francisco.
We tell stories on screens of every size. We make commercials, promos and digital content.
Our integrated approach allows for collaboration through every step in the process from creative to production through post including audio, finishing, design and visual effects. www.bodegastudios.com
Virginia Scripps
Press Kitchen
310.394.3900
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More