CLIENT
BASF.
PRODUCTION CO.
Tool of North America,
Santa Monica.
Clint Clemens, director/DP; Jennifer Siegel, executive producer; Norm Reiss, producer. Shot on location in Las Vegas.
AGENCY
Hampel Stefanides, New York.
Dean Stefanides and Larry Hampel, creative directors; Tom Kane, art director/ copywriter; Jean Muchmore, producer.
EDITORIAL
3 Fingered Louie, New York.
Dave Smalheiser, editor; Bernard Moor-Jankowski, assistant editor; Lynne Mannino, executive producer.
POST
Nice Shoes, New York.
Chris Ryan, colorist; Tim Crean and Eric Gelgand, online editors.
AUDIO POST
Lower East Side, New York.
Bob Giammarco, mixer. (Giammarco has since joined Photomag, New York.)
MUSIC/SOUND DESIGN
Elias Arts, bicoastal.
Matt Fletcher, composer/sound designer; Keith Haluska, producer.
THE SPOT
"Car Reflect" (:15) shows an automobile with its exterior stylishly lit in various colors, as a voiceover points out, "At BASF, we don’t make the car, we make it more reflective. We don’t make a lot of the products you buy, we make a lot of the products you buy better."
Spot broke in November.