CLIENT
Target.
PRODUCTION CO.
A Band Apart, Los Angeles.
Wayne Isham, director; Karstin Gopinath, DP; Eric Bonniot, executive producer; Dana Marshall and Beth Pearson, producers; Melissa Larson, production manager. Shot at Universal Studios, Universal City, Calif.
Fuel, Santa Monica.
Justin Leibow, creative director/designer/artist/animator; Juan Monasterio, designer/artist/animator; Elaine Alderette, designer; Jens Mebes, artist/animator.
AGENCY
Peterson Milla Hooks, Minneapolis.
Dave Peterson, creative director; Carl Byrd, art director; Nate Morley, copywriter; Selannie Tyc, producer.
EDITORIAL
Brass Knuckles Editorial,
Venice, Calif.
Chris Hafner, editor; Doobie White, assistant editor; Bond Schoeffel, executive producer; Joe DiSanto, producer.
POST/VISUAL EFFECTS
Radium, Santa Monica and San Francisco.
Jonathan Keeton, effects supervision/lead Inferno artist; Anastacia Feldman, producer; Steve Meyer, Mark Holmes and Simon Mowbray, Inferno artists; Andrew Sinagra, CG artist.
Bobine Video, Santa Monica.
Jais Thierry Lamaire, colorist; Julie Airali, producer.
AUDIO POST
Toast Studios, San Francisco.
Aaron Prellwitz, mixer/engineer; Robert Shimp, producer.
THE SPOTS
Two :30s—"Symbols Women" and "Symbols Men"—feature live-action people interacting with universal male and female symbols, in front of a bright red background. The commercials conclude with the tag line: "Expect more. Pay less."
Spots broke in February.