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    Charlex Unleashes Sunny D

    By SHOOT StaffUpdated:No Comments1412 Views
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    CLIENT

    Procter & Gamble/Sunny Delight.

    PRODUCTION CO.

    Michael Schrom & Company, Long Island City, N.Y.

    Michael Schrom, director/DP; Carl Sturges, executive producer/producer. Shot at Silvercup Studios, Long Island City.

    AGENCY

    Saatchi & Saatchi New York.

    Tod Seisser, chief creative officer; Doug Pippin, creative director/copywriter; Lee St. James, creative director/art director; Jerry Boyle, executive producer; Eric Korte, music producer.

    EDITORIAL/POST/

    VISUAL EFFECTS

    Charlex, New York.

    Alex Weil, executive creative director; Amy Kindred, executive producer; Bryan Godwin, CG supervisor; Kevin Matuszewski, offline/online editor; Greg Oyen, senior Flame artist; Karl Coyner and Bill Watral, 3-D artists; Jeff Chavez and Mark Rochefort, animators; Tracy Savage, designer; Kevin Quinlan, Flame artist; Steve Chiarello, senior producer; Katie Haser, producer.

    AUDIO POST

    Lower East Side, New York.

    Bob Giammarco, mixer. (He has since joined Photomag, New York.)

    SOUND DESIGN

    Sacred Noise, New York.

    Ravi Krishnaswami, sound designer; Jeff Rosner, executive producer; Marit Burch, producer.

    THE SPOT

    In the :15 "Choker," a bottle of Sunny D fights to break free of a choker collar and leash, while "Escape Artist" (:15) shows a bottle trying to get out of a straitjacket. In both ads, the intensity increases and light begins to escape from the bottle, eventually exploding onto the screen. The spots conclude with the tag, "Unleash the power of the sun."

    Spots broke Dec. 1.

    Category:ScreenWork



    “Beatles ’64” Documentary Captures Intimate Moments From Landmark U.S. Visit

    Thursday, November 28, 2024

    Likely most people have seen iconic footage of the Beatles performing on "The Ed Sullivan Show." But how many have seen Paul McCartney during that same U.S. trip feeding seagulls off his hotel balcony?

    That moment — as well as George Harrison and John Lennon goofing around by exchanging their jackets — are part of the Disney+ documentary "Beatles '64," an intimate look at the English band's first trip to America that uses rare and newly restored footage. It streams Friday.

    "It's so fun to be the fly on the wall in those really intimate moments," says Margaret Bodde, who produced alongside Martin Scorsese. "It's just this incredible gift of time and technology to be able to see it now with the decades of time stripped away so that you really feel like you're there."

    "Beatles '64" leans into footage of the 14-day trip filmed by documentarians Albert and David Maysles, who left behind 11 hours of the Fab Four goofing around in New York's Plaza hotel or traveling. It was restored by Park Road Post in New Zealand.

    "It's beautiful, although it's black and white and it's not widescreen," says director David Tedeschi. "It's like it was shot yesterday and it captures the youth of the four Beatles and the fans."

    The footage is augmented by interviews with the two surviving members of the band and people whose lives were impacted, including some of the women who as teens stood outside their hotel hoping to catch a glimpse of the Beatles.

    "It was like a crazy love," fan Vickie Brenna-Costa recalls in the documentary. "I can't really understand it now. But then, it was natural."

    The film shows the four heartthrobs flirting and dancing at the Peppermint Lounge disco, Harrison noodling with a Woody Guthrie riff on his guitar... Read More

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