Commercial production company Traveling Picture Show Company's Director Andrews Jenkins travels to China for athletic brand, Li-Ning. The spot features NBA Miami Heat Champion Dwyane Wade and his sacred #3.
"3" seems to be Dwayne Wade's lucky number with his 3rd NBA Championship, his signature #3 Miami Heat jersey, and his sinking of the NBA Championship game winning basket with 3 seconds remaining. The concept of the spot is to capture the drama and action of 3 seconds maintained consistently throughout a gripping 30-second spot. "We had to dominate the second," says TPSC Director Andrews Jenkins. "From Wade's moves on the court to the frozen 3 seconds of fan insanity. And as the director, it's that mysterious notion I wanted to visually capture in a way we haven't seen before." Andrews' futuristic vision, high key light and the use of unique and clever camera moves made for this stellar stop-action spot.
About the Traveling Picture Show Company
TPSC is a director-driven commercial production company dedicated to cutting edge commercial, television, film, interactive and digital media production with a time-tested emphasis on putting our clients first.
Founded in 2011 and headquartered in Los Angeles, CA, TPSC has quickly built a reputation for creating visually driven stories for commercials and brand identity, all in a collaborative environment. We're creative problem solvers who let our directors take the lead with clients, bringing their combined vision and focus to each and every project.
Executive Producer/Partner and industry veteran John Noble leads the commercial production house. Click here to view our commercial directorial roster or click here to view our branded content digital director roster.
TPSC and its sister company, TPSC Films are underpinned by the long creative collaboration of owners Kate Bacon, Carissa Buffel, Kevin Matusow and Chris Woods. Visit us at 1531 N. Cahuenga Blvd., Los Angeles, CA 90028 or on the web at www.travelingpictureshow.tv.
TPSC is represented by MoButler Reps in the Midwest, Blush LA on the West Coast, Asprodites Reps in the Southeast/Southwest, and Matchmaker Media on the East Coast.