Damon Captures Latest Incarnation of 2014 Corvette
How does one improve on one of the most iconic cars of all time? Simple. Hire still photographer Tim Damon to capture the latest incarnation of the 2014 Chevrolet Corvette. The exterior, interior and on-location performance shots were completed for Chevrolet ( through Commonwealth in Detroit). The agency is currently using the photographs for the legendary car’s brochure and various point-of-purchase materials.
Damon’s prowess for shooting both on stage and beyond four walls is chronicled in these breathtaking shots. For the exterior sets shot on stage, Damon used his proprietary hand-built overhead lighting systems to capture what makes a Corvette so special. “I used a more intense style of lighting to capture the car’s sharp sculpted lines. “Even not moving, the Corvette possesses an exciting, unrelenting posture. It’s what makes Corvette a classic sports car.
For some of the interior and wide shots, Damon went on location to Circuit of the Americas in Austin, Texas, a tunnel near downtown Los Angeles and areas around scenic Monterey, California. To capture a sense of action, Damon tapped into techniques from shooting car commercials. “I mount my still camera to a car-mounted camera arm,” says Damon. “It gives me a point of view and dynamic shots you wouldn’t achieve any other way.” For several cabin shots, Damon used natural diffused oceanside light to highlight the Corvette’s driver-oriented cockpit.
Credits
Agency: COMMONWEALTH, Detroit, Michigan
Art Director: K'Kio Hardin
Art Director: Ryan Ganss
Art Producer: Kristen Regnerus
Crew:
Producer: Micael Jackson
Digital Tech: Anthony Dias
Camera Ast.: Jack Damon
Camera Ast. (Second):bruce MacDinald
Camera Ast. (Third): Thad (Thaddeus) Brown
Damon Rep: Barbara Johns – The Click Group
Locations:
Track – Circuit of the Americas – Austin, TX
105 Underpass @ I-405 (LA Area) – Tunnel
Northern California ( Monterey) – oceanside
Tim Damon is represented for commercials and digital work through Bandito Brothers in Los Angeles, 310-559-5405 and for still photography through Square Planet Media/Damon Productions. For more information contact contact Kendra Wester at 310-632-4090.
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More