What do most people do when they’re sitting in a bar having a beer with friends? They regale each other with funny stories. And it’s that simple truth that inspired a humorous new spot campaign for Miller Lite, created by Ogilvy & Mather, New York. Each commercial finds a person sharing a crazy tale with friends over a few brews. In one spot, a guy recounts how he had to stay submerged in a pool after accidentally ingesting Viagra. Another ad finds a guy telling his buddies how he dumped his girlfriend, only to discover that she had just hit the lottery for millions. All of the spots are clever and funny. But the standout is the :60 version of "Weary Traveler." Shoot Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.
CLIENT
Miller Brewing Company/
Miller Lite.
PRODUCTION CO.
Tool of North America, bicoastal.
Erich Joiner, director; Bob Richardson, DP; Jennifer Siegel, executive producer; Amy DeLossa, head of production; Joby Ochsner, producer. Shot on location in Lancaster, Calif.
AGENCY
Ogilvy & Mather, New York
Rick Boyko, president/creative head; David Apicella, senior partner/ executive creative director; Joe Johnson, senior partner/creative director/art director; Jeff Mullen, copywriter; Joe DeFranco, senior producer; Karl Westman, music producer.
EDITORIAL
Go Robot!, New York
Dave Bradley, editor; Bryan Wetzel, assistant editor; Alisa Sheinberg, executive producer; Jonlyn Williams, producer.
POST
Nice Shoes, New York.
Scott Burch, colorist; Rich Schreck, online editor.
Visual Effects
Charlex, New York.
Burtis Scott, Flame artist; Alex Weil, executive creative director; Amy Kindred, executive producer; Steve Chiarello, producer.
AUDIO POST
Sound Lounge, New York.
Philip Loeb, mixer.
MUSIC
Snyder Music, New York.
Craig Snyder, composer.
SOUND DESIGN
HSR Studios, New York.
Jun Mizumachi, sound designer. (Mizumachi is now with Tonic,
New York.)
