CLIENT
AT&T.
PRODUCTION CO.
Ring of Fire Advanced Media,
West Hollywood.
Jerry Spivack, creative director; John Myers, executive producer; Casey Dame, lead CGI animator; Jake Bergman, Erik Shepard, John Jenkins, Jason Lee, Ira Shain, Mark Perry, Mark Wells, Ken Berland and David Hovanky, CGI artists; Esdras Varagnolo, CGI modeler; Mike Pryor, CGI producer.
AGENCY
Young & Rubicam, New York.
Ross Sutherland, executive creative director; Kevin Fahey, creative director; Darren Moran, copywriter; Gabe Hoskins, art director; Roseanne Horn, executive producer; Dante Piacenza, producer; Salima Matthews ,assistant producer; Josh Rabinowitz, associate partner/music producer.
POST/VISUAL EFFECTS
Ring of Fire Advanced Media.
Danny Yoon and Kevin Prendiville, senior Inferno artists, and online editors for "Type"; Paul Geiger and John Ciampa, Henry artists, and online editors for "Ants"; Joey Bratassani, Duy Nguyen, Ali Laventhol, Kirk Balden, David Crawford, Todd Hemsley and Andrew Edwards, Inferno artists; Casey Conroy, senior post producer; Kim Evans and Zenta Kronitis, post producer.
AUDIO POST
Sound Lounge, New York.
Peter Holcomb, mixer.
MUSIC/SOUND DESIGN
Wojahn Bros Music, Santa Monica.
Roger Wojahn and Scott Wojahn, composers/sound designers; Kim Massman and Dara Norris, producer.
THE SPOTS
The CG :30 "Ants" begins with an army of blue ants charging its way up an embankment, as the voiceover queries, "How does your network handle road blocks, hurdles and the otherwise unexpected?" As the brigade of insects comes to a fissure, it creates an "ant bridge," allowing some comrades to climb to the other side and then scatter into a maze. The question is then answered: "With an AT&T network designed to anticipate the ups and downs, and avoid any obstacle." The camera pulls back to reveal the maze as the AT&T globe logo. "No matter what comes up, you’ll still be marching on." "Type" opens with a voiceover setting the stage: "You’re a thousand miles from home and not an Internet café in sight." The text of an e-mail races across the screen. "So how do you check your e-mail with just a phone?" The copy scatters over the screen, and begins to circle and sweep as the camera pulls back to reveal a flood of type. "Easily, with text to speech technology and AT&T Worldnet service." The sea of type then whirls about and takes form as a woman’s face. She asks, "Have you heard your e-mail today?"
Spots broke in February.
