CLIENT
The Coca-Cola Company/Coca-Cola.
PRODUCTION CO.
Serious Pictures, London.
Michael Haussman, director; Darek Wolski, DP; Donnie Masters, executive producer; Laurie Boccaccio, line producer; Happy Massee, production designer. Shot at Paramount Studios, Hollywood.
AGENCY
McCann-Erickson, New York.
Bruce Nelson, creative director/copywriter/art director; Peter Friedman, director of broadcast production; Kathy Love, executive producer; Nina DiSesa, executive creative director; Jeff Fischer and Laura Geftman, assistant producers.
EDITORIAL
Final Cut, New York.
Rick Russell, editor.
POST
Nice Shoes, New York.
Ed Patrowicz and Russ Bigsby, online editors.
Sight Effects, Venice.
Mike Cosola, colorist.
AUDIO POST
Sound Lounge, New York.
Tom Jucarone, mixer.
MUSIC
Snyder Music, New York.
Craig Snyder, composer/producer.
THE SPOT
Shot in one continuous scene, "Street Fair" (:30) shows people at an outdoor get-together, dancing, talking, eating and enjoying Coca-Cola.
Spot broke Jan. 8.