Agency & Production Pros Align To Form Resource Solution
The Republic Collective has officially launched, presenting a new collaborative resource model targeted at regional advertising. The Republic is a network built on the principles of cooperation, transparency, quality and reach. Whether you live in Portland OR, or Richmond, VA, The Republic connects advertising agencies and carefully curated and vetted production partners around the nation. Agencies are invited to submit projects via The Republic Collective’s web app, which is also optimized for smart phone and tablet and designed by interactive design studio BIGPIE. The company launched with over 50 directors in its network, and is growing by the day.
Befitting the industry it serves, The Republic Collective followed its own model to source production partners and create a brand video that captures the spirit of the movement, demonstrates activation, and gives insight to the benefits of joining. The piece was produced by motion design and animation studio SPILLT, written by Dave Thomas of directing duo Ben/Dave, with music composed by Hawaii-based Andrew Vastola Productions. SPILLT, part of the vibrant creative community in Denver, was excited to illustrate what Creative Director Ryan Bramwell calls, “a momentous change in how our industry connects with new opportunities in order to create more work; better work.”
The Republic Collective’s four founders – Erika Levy, Danielle Bryan, along with Brady Anderton and Summer Finley Kelly (Founders of Fueld Films) – bring deep production and advertising experience to this new resource model. The Denver and Austin-based team united to form a company that would close gaps in access and connectivity in the advertising industry. They forged this new model to serve its constituents: regional advertising agencies and vetted production and post affiliates throughout the nation.
Agency producers were among the first to see the value in this model. Says Erin BonSalle, a producer with The Integer Group, “There was never really a service or tool that would make searching for new talent more time efficient or cost effective. The Republic is a great resource for a producer looking to find any or all of the elements of production – from directors to post-production work, and even motion graphics and animation. The Republic makes all that easier.” From its network, The Republic Collective provides extensive talent searches and can unite suggested teams for a given project – including pairing noted directing talent with regional production entities in order to keep production dollars local.
“We are not a production company, and we do not represent or manage talent. If anything, we rep the boards. We’re skilled at objectively putting the right team together for every project,” explains The Republic Partner Erika Levy. “In the process we offer solutions that elevate creativity. “
In the spirit of its namesake, The Republic Collective’s credo outlines the principles on which the entity was based, including “the right to work cooperatively within a competitive landscape” and “the right to expect care and enthusiasm for all projects, regardless of budget.”
“Our role is to be an unbiased advocate for the creative itself,” elaborates Danielle Bryan, a former agency producer. “The Republic maximizes resources for all of our partnering companies, and we only offer suggestions that are relevant, exciting, and helmed by people who want to work. It won’t be right for everyone, but for those who drink the Kool-Aid it’s a game changer.”
The proof lies in the fact that the model is working. MRM / / McCann Salt Lake City adopted The Republic in its infant stage. According to VP and Director of Production Todd Gorzitze, “Our creative demands are constantly pushing the limits on how to find and work with new, cutting-edge directors who are also capable of working at the pace and with the budgetary constraints we’re faced with. The Republic recognized an opportunity with our agency and has been extremely successful at teaming national directors, editors, and graphic effects artists with a local production partner in order to meet this demand. I look forward to exploring and growing this new paradigm further with them.”
For more on The Republic Collective, to submit a project, and to apply to become an affiliated company, please visit www.therepublic.tv
Video Credits
Client: The Republic Collective
Design/Animation: SPILLT
Creative Direction: Ryan Bramwell
Producer: Beth Mack
Character Design / Animation: Zoe Heathole
Design / Animation: Daniel Rosenberg
Animation Direction: Brian Long
Copywriter: Dave Thomas
Music: Andrew Vastola
Jessie Nagel
Special Agent
Hype
310.839.9834
Contact Jessie via email
www.hypeworld.com
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More