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    PSYOP Hits The Ice For AT&T, Y&R

    By SHOOT StaffUpdated:No Comments1446 Views
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    CLIENT

    AT&T.

    PRODUCTION CO.

    PSYOP, New York.

    PSYCP Creative Collective, director; Marie Hyon, Kylie Matulick, Eben Mears, Todd Mueller and Marco Spier, creative partners; Justin Booth-Clibborn, executive producer; Eliza Randall, producer; John Payne, technical director; Scott Stewart, assistant technical director; Jason Goodman, Chad Ferron, Gavin Guerra, Walter Lubinski and Marko Vukovic, animators; Jason Strougo, animator/modeler; Pasha Ivanov, modeler. Shot on location in New York.

    AGENCY

    Young & Rubicam, New York.

    Ross Sutherland, executive creative director; Kevin Fahey, creative director; Dante Piacenza, executive producer; Salima Mathews, producer; John Bollinger, copywriter; Mike Withers, art director.

    EDITORIAL/POST

    PSYOP.

    Daniel Selinger, offline editor; Eben Mears, Flame artist.

    AUDIO POST

    Sound Lounge, New York.

    Peter Holcomb, mixer.

    MUSIC/SOUND DESIGN

    Wojahn Bros Music, Santa Monica.

    Roger Wojahn and Scott Wojahn, composers/sound designers.

    THE SPOT

    The animated :30 "Compulsories" opens on a lone female figure skater practicing her moves on an open rink, her skates carving a perfect circle in the ice. Suddenly the scene shifts abruptly as the skater exits the ice and is replaced by two teams of hockey players who are loudly clashing over a stray puck. The disc flies out of the scrum, and as the players leave the circle the camera pulls back to reveal that the combined marks in the ice have formed the AT&T logo.

    Spot broke Feb. 8.

    Category:ScreenWork



    “Beatles ’64” Documentary Captures Intimate Moments From Landmark U.S. Visit

    Thursday, November 28, 2024

    Likely most people have seen iconic footage of the Beatles performing on "The Ed Sullivan Show." But how many have seen Paul McCartney during that same U.S. trip feeding seagulls off his hotel balcony?

    That moment — as well as George Harrison and John Lennon goofing around by exchanging their jackets — are part of the Disney+ documentary "Beatles '64," an intimate look at the English band's first trip to America that uses rare and newly restored footage. It streams Friday.

    "It's so fun to be the fly on the wall in those really intimate moments," says Margaret Bodde, who produced alongside Martin Scorsese. "It's just this incredible gift of time and technology to be able to see it now with the decades of time stripped away so that you really feel like you're there."

    "Beatles '64" leans into footage of the 14-day trip filmed by documentarians Albert and David Maysles, who left behind 11 hours of the Fab Four goofing around in New York's Plaza hotel or traveling. It was restored by Park Road Post in New Zealand.

    "It's beautiful, although it's black and white and it's not widescreen," says director David Tedeschi. "It's like it was shot yesterday and it captures the youth of the four Beatles and the fans."

    The footage is augmented by interviews with the two surviving members of the band and people whose lives were impacted, including some of the women who as teens stood outside their hotel hoping to catch a glimpse of the Beatles.

    "It was like a crazy love," fan Vickie Brenna-Costa recalls in the documentary. "I can't really understand it now. But then, it was natural."

    The film shows the four heartthrobs flirting and dancing at the Peppermint Lounge disco, Harrison noodling with a Woody Guthrie riff on his guitar... Read More

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