CLIENT
Acushnet Company/Titleist NXT Distance and Tour.
PRODUCTION CO.
Anonymous Content, bicoastal.
David Kellogg, director; Janusz Kaminski, DP; Andy Traines, executive producer; Phil Rose, producer. Shot on location in Whittier, Calif.
AGENCY
Arnold Worldwide, Boston.
Ron Lawner, chief creative officer; Nick Kaldenbaugh and John Petruney, creative directors; Bryan Sweeney, executive producer; Spring Clinton-Smith, producer; Mary Rich, art director; Craig Johnson, copywriter.
EDITORIAL
Nomad Editing Company,
Santa Monica.
Glenn Martin, editor; Jim Rodney, assistant editor; Shannon Preece, executive producer.
POST/VISUAL EFFECTS
Radium, Santa Monica.
Chris Jones, effects supervisor/Inferno artist; Steve Schofield, executive producer; Carla Attanasio and Sascha M. Flick, producers.
Bobine Video, Santa Monica.
Jais Thierry Lamaire, colorist; Julie Airali, producer.
Hatch, Los Angeles.
Deak Ferrand, 3-D matte painting.
AUDIO POST
POP Sound, Santa Monica.
Loren Silber, mixer.
MUSIC
Elias Arts, bicoastal.
Christopher Kemp, composer/arranger; Jonathan Elias, creative director; Ann Haugen, executive producer.
SOUND DESIGN
Nomad Editing Company.
François Blaignon, sound designer; Susye Idema, executive producer.
THE SPOTS
Two humorous :30s feature actor/comedian John Cleese to highlight the newest line of golf balls from Titleist. In "Elevator," a golf course architect (played by Cleese) and a greenskeeper ride in a lift as they angrily discuss the current state of golf, now that the new NXT Distance and Tour balls have been introduced to the game. As the men reach their destination, the camera pulls back to reveal that the elevator has arrived at the top of a huge canyon in the middle of a golf course. The greenskeeper smugly states, "Let them try this course. Their NXTs won’t be able to save them." In "Presentation," Cleese returns as the architect, who this time is a representative of the activist group "Golf Designers Against Distance," which is determined to battle the technology of the NXT golf balls. An improved course is introduced to keep the game competitive, complete with narrow paths, a sand trap filled with quicksand, and other outlandish obstacles designed to prevent golfers who use Titleist golf balls from improving their game.
Spots broke Feb. 5.