CLIENT
The Clorox Company/Clorox ReadyMop.
PRODUCTION CO.
Flipside Editorial, San Francisco.
Scott Williams, animation director; Lisa Falvo, executive producer; Nathaniel Hunter, lead animator; Mark Riehl, Casey Benjamin and Ari Rubenstein, animators.
AGENCY
DDB San Francisco.
Ken Dudwick, creative director; Larry Gilmour, art director; Dave Wolf, copywriter; Jim Bonged, executive producer; Aimee Woodward, broadcast producer.
POST
Flipside Editorial.
Robert Gingg, compositor/online editor; Ben Somkin, assistant editor.
AUDIO POST
Annex Digital, San Francisco.
Patrick Fitzgerald, engineer.
SOUND DESIGN
Piece of Cake, Toluca Lake, Calif.
Donall Piestrup, sound designer/executive producer.
THE SPOT
The CG :30 "Extraordinary Mop" showcases the new cleaning product being picked up in a supermarket, then dancing throughout a kitchen and bathroom, leaving everything in its path sparkling clean. Finally the disposable pad throws itself away as the mop flutters over the glistening floor.
Spot broke in January.