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    Way Off The Cartpath

    By SHOOT StaffUpdated:No Comments1600 Views

    Truth is found in details. A story is a just a story-it’s the smallest touches that bring it to life and make it real. So when a commercial features a golf cart flying above a putting green, the path to suspending your audience’s disbelief is in the little things-like actually jumping the cart instead of relying on today’s sophisticated compositing technology. Shoot Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.

    CLIENT

    Pepsi-Cola/Diet Mountain Dew.

    PRODUCTION CO.

    Bob Industries, bicoastal.

    Jonathan Dayton and Valerie Faris, directors; Barry Peterson, DP; John O’Grady, Chuck Ryant and TK Knowles, executive producers; Mallary Weintraub, associate head of production; Bart Lipton, producer. Shot on location in San Francisco.

    AGENCY

    BBDO New York.

    Ted Sann, chief creative officer; Bill Bruce, executive creative director/ copywriter; Doris Cassar, art director, Hyatt Choate, executive

    producer; Amy Schachner, assistant producer.

    EDITORIAL

    Nomad Editing Company,

    Santa Monica.

    John Murray, editor; Tom Stamatio, assistant editor; Susye Melega, executive producer; Shannon Preece, producer.

    POST/VISUAL EFFECTS

    Company 3, Santa Monica.

    Stefan Sonnenfeld, colorist.

    Sea Level, Venice, Calif.

    Jim Bohn, Fire/online editor; Ben Gibbs and Jean-Luc Azzis, Inferno artists; Erik Rogers, effects producer; Celest Gilbert, producer.

    AUDIO POST

    Sound Lounge, New York.

    Tom Jucarone, mixer.

    SOUND DESIGN

    Nomad Editing Company.

    Francois Blaignan, sound designer; Sarrah Tampoya, assistant sound designer.

    By Adam Remson

    Category:Top Spot of the Week

    AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content

    Thursday, November 14, 2024

    Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.

    Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”

    Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.

    Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More

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