Still from Cooking Channel Holiday Card courtesy of Juniper Jones.
Brooklyn, NY -- (SPW) --
Cooking Channel recently released a new promotional "Holiday Card" featuring many of its top talents, including (in order of appearance) Roger Mooking, Chuck Hughes, Gabriele Corcos, Debi Mazar, Bobby Deen, Kelsey Nixon, G. Garvin and Mo Rocca. The :60 on-air spot was produced by the network's chief marketers with the creative force Juniper Jones (http://juniperjones.tv) and its founder and creative director Kevin Robinson.
"Cooking Channel's creative director for on-air promotion Crissy Shropshire gave us the briefing for the project," Robinson began. "To create a holiday image spot using all of their mainstream talent from various shows, they asked us to create a 'Winter Wonderland' that fit their brand and personalities. We went to some pretty great lengths to produce a spot with a fun, artistic feel that reflected each of the talents' unique personalities."
For the production, the producers and talents came together at Brooklyn's Broadway Stages, where one main challenge was building a single set that would accommodate shooting all the talent scenarios they'd envisioned in the limited time they had available with each star (which was about one hour apiece). With production designer Scott Sicari and illustrator Bryce Wymer, Robinson and his colleagues designed and then constructed a theatrical stage set, which they built to be able to be moved in and out very quickly for each star's vignettes.
Additional members of the Juniper Jones production team were executive producer Susie Shuttleworth, head of production Ryan McRee, director of photography Joe Arcidiancono, line producer Mike Michelin and storyboard artist Adrian Hashimi. One RED Epic digital cinema system was used for principal photography.
"Together with Cooking Channel's executives we worked out some pretty fun actions for the talent," Robinson continued. "We helped secure rights to the 'A Marshmallow World' song, and our creative approach was very much tied to the mood of that track. Although we shot all the talent at different times, we wanted them to feel connected, and our editor Eli Mavros did a great job of using the action-match shots we created on set to neatly knit the story together." In its studio, the Juniper Jones artists also used Adobe After Effects for clean-up and to add snow effects, and DaVinci Resolve for final color.
For Cooking Channel, along with Crissy Shropshire, credit goes to SVP marketing, creative and brand strategy Susie Fogelson, VP brand creative and production Peter Risafi, writer/producer Erin White, design director Aaron McDannell, director of production and operations Travis McGhie, production manager Theresa Canlas, production coordinator Karen Fea, and SVP/GM Michael Smith.
The new spot will air all month on the network, and it's also appearing on Cooking Channel's YouTube channel at http://youtube.com/CookingChannel. The spot can also be seen on the Juniper Jones website with a "Behind the Scenes" presentation.
About Juniper Jones
Based in DUMBO on Brooklyn's waterfront, Juniper Jones is the creative force dedicated to creating custom-tailored solutions. The firm's rogue team of award-winning directors and designers believes beauty is always in motion, and that forging deep collaborative experiences with clients yields epic results. Leveraging the brand expertise of its clients, the force's meticulous diligence reveals spot-on insights, which then benefit from legendary storytelling craftsmanship. At Juniper Jones, all things are real and beautiful and anything is possible… and our mission is to bring your stories to life. Ready to begin? http:// juniperjones.tv.
Video Credits
Complete Project Credits: Cooking Channel Holiday
Project Name: Cooking Channel Holiday
Length: :60
Debut Date: 11/29/13
Digital Camera System: RED Epic
Film Location: Broadway Stages, Brooklyn
Official Spot on YouTube: http://youtu.be/HjM-YOSft94
Official Spot on Vimeo: https://vimeo.com/80913506
Behind the Scenes: https://vimeo.com/80939701
Client: Cooking Channel
SVP Marketing, Creative & Brand Strategy: Susie Fogelson
VP Brand Creative & Production: Peter Risafi
Creative Director, On-Air Promotion: Crissy Shropshire
Writer / Producer: Erin White
Design Director, On-Air/Off-Air Promotion: Aaron McDannell
Director of Production & Operations, Brand Creative: Travis McGhie
Production Manager, Brand Creative: Theresa Canlas
Production Coordinator, Brand Creative: Karen Fea
SVP/GM: Michael Smith
Production Company: Juniper Jones
Creative Director & Director: Kevin Robinson
Executive Producer: Susie Shuttleworth
Director of Photography: Joe Arcidiancono
Head of Production: Ryan McRee
Editor: Eli Mavros
Production Designer: Scott Sicari
Illustrator: Bryce Wymer
Line Producer: Mike Michelin
Storyboard Artist: Adrian Hashimi
Music Track: “A Marshmallow World”
Principal On-Camera Talents (in order of appearance): Roger Mooking, Chuck Hughes, Gabriele Corcos, Debi Mazar, Bobby Deen, Kelsey Nixon, G. Garvin and Mo Rocca
Contact:
Javier Campopiano Returns as Executive Jury President for New York Festivals.
New York Festivals Advertising Awards is thrilled to announce that Javier Campopiano, Global Chief Creative Officer at McCann Worldgroup and McCann will return as the 2025 Executive Jury President.
In January, NYF’s Advertising Awards will kick off a spectacular new season, once again spearheaded by industry innovator Javier Campopiano. He will continue to build on the success of last year’s event by pulling together a carefully curated mix of both creative and brand leaders to ensure that a diverse array of viewpoints and perspectives are brought together. Through thoughtful discussions and expert evaluations, this coveted group will establish the benchmark for creative excellence in 2025.
“We’re honored to have Javier Campopiano return to lead the 2025 Executive Jury,” said Scott Rose, President, New York Festivals Advertising Awards. “With his seasoned global perspective and mastery in crafting campaigns that push creative boundaries, Javier’s insight will once again inspire a bold standard of excellence within our jury sessions.”
Campopiano has built a reputation as an innovative creative, consistently standing out on the global stage. His achievements have garnered international acclaim, including over 200 Cannes Lions, which feature prestigious accolades such as Titanium Lions and Grand Prix. Additionally, he has received top honors at numerous renowned international competitions.
Campopiano said, “Serving as Executive Jury President for New York Festivals is its own reward, and I am honored to be taking on this important role again. Together with an incredible group of accomplished industry peers, we will be looking for creativity rooted in human truths that generate... Read More
