Creative ideas agency Partners + Napier has acquired Rochester-based Post Central, effective December 2. The acquisition immediately expands Partners + Napier’s core offerings to include a full suite of content creation and video production services.
“We’ve seen marketers’ focus on efficient and original content creation explode in the past year,” said Sharon Napier, CEO of Partners + Napier. “We’re launching Content Central at the perfect time to help our clients stay ahead of the curve.”
With an award-winning 22-year history in production services, Post Central brings expertise in content creation, production, and visual effects.
“We’ve worked closely with Post Central for years, so this acquisition was not only the right move for us, but a very natural one,” said Jeff Gabel, chief creative officer of Partners + Napier. “With this new infusion of talent and resources, we are extremely well equipped to creatively solve for our clients’ diverse content marketing needs.”
Post Central employees will relocate to an expanded space as part of Partners + Napier’s Rochester office. Company president Gary Knaack will become managing director of Content Central, and will be joined by his longtime business partner Bill Lang, who will become executive director, overseeing creative and production teams.
“Being part of Partners + Napier gives us the infrastructure and platform to grow the momentum we’ve built over the years,” said Knaack. “We’re excited to start on the next phase of our journey as Content Central.”
About Partners + Napier
Partners + Napier is an award-winning creative ideas agency with offices in Rochester, NY, New York City, and San Francisco. With core capabilities in branding, advertising, digital marketing, and shopper marketing, the agency serves a diverse roster of clients including Constellation Brands, Green Mountain Coffee Roasters, Delta Private Jets, and Capital One. Partners + Napier is part of Project: WorldWide, a global, independent network of complementary agencies. To learn more, visit www.partnersandnapier.com.
