Los Angeles-based advertising agency and production company Stun Creative, along with its design and animation division Buster, and its BusterINK digital unit, have created a national TV, theatrical, and digital ad campaign comprised of a series of celebrity-driven promotional spots for Fandango, the nation's leading moviegoer destination. Fandango's website (www.fandango.com) and award-winning mobile apps entertain and inform consumers with reviews, commentary, celebrity interviews and trailers, and offer the ability for consumers to conveniently buy their movie tickets in advance.
The series of eight spots comprising the new campaign blend a combination of humor, live action, and animated illustrations to express just how simple and easy going to the movies can be with the help of Fandango. The campaign features comedian and film star Kevin Hart, Dulé Hill, Chelsea Kane, Jurnee Smollett-Bell, "The Daily Show's" Al Madrigal, and Mark Salling from "Glee," among others. Each celebrity offers his/her own fun take on various moviegoing experiences, ranging from Family Night At The Movies, to Girls Night Out At The Movies, to Date Night At The Movies.
To view Kevin Hart as "Fandango Man" on YouTube click here.
The eight spots in this new Fandango campaign will air on television in 20+ top markets including Atlanta, Boston, Chicago, Denver, Detroit, Houston, Miami, Philadelphia, San Francisco, Seattle, and Washington DC – in theaters, and within digital and social media. Beginning the week of December 16, spots will begin running nationally on NBC broadcast and cable properties.
VP of Marketing for Fandango, Adam Rockmore, approached Stun and Buster with a creative strategy by which to build brand awareness of Fandango, and help illustrate, quite literally, the wide range of invaluable services Fandango offers for the moviegoer. The campaign presents a fun blend of real life dilemmas with Fandango coming to the rescue. In one spot entitled "Hero Dad," Kevin Hart turns into "Fandango Man," to make moviegoing a better experience for his family – from no waiting in lines, to no big heads blocking your view by picking your own seats.
"For Fandango, we had an opportunity to develop a totally fresh approach for consumers to the moviegoing experience," says Jonas Morganstein, Buster's Chief Creative Officer. "We created a fun, limitless world where live action and animated illustrations combine to tell Fandango-full adventures. From a shirtless architect to amorous bears to an ex-girlfriend turned zombie… truly anything goes."
Add Brad Roth and Mark Feldstein, Principals, Stun Creative, "Adam really provided the creative latitude and strategic guidance that enabled our team to envision and produce something fantastic. We are very happy with the results, and we believe audiences across all media will be too."
Adam Rockmore said, "We are very proud of the spots produced by the teams at Stun Creative and Buster for Fandango. Not only are they fresh, fun, and entertaining, but they clearly communicate how Fandango can enhance the moviegoing experience for all types of moviegoers – from families to millennials."
About FANDANGO
Fandango, the nation's leading moviegoer destination, sells tickets to more than 22,000 screens nationwide. Fandango entertains and informs consumers with reviews, commentary, celebrity interviews and trailers, and offers the ability to quickly select a film, plan where and when to see it, and conveniently buy tickets in advance. For many theaters, fans can print their tickets at home or receive them as a paperless Mobile Ticket on their smartphones.
Fandango's top-ranking movie ticketing apps, with 38 million downloads, are available on the iPhone and iPad, Android, and many other platforms. Fandango is enjoyed by more than 30 million online and mobile visitors each month, according to comScore. Film fans also find Fandango on Facebook at www.facebook.com/fandango and on Twitter @Fandango.
About STUN CREATIVE
Launched in 2000 by principals Mark Feldstein and Brad Roth, Stun Creative is an award winning, Los Angeles-based advertising agency and production company that specializes in on-air marketing campaigns and consumer brand advertising. Stun's entertainment and broadcast industry clients include NBC, TBS, TNT, FX, Bravo, ABC, IFC, Warner Bros, and 20th Television. Stun has also shot and produced consumer campaigns for Virgin America, Dove, and Monster.com, Ubisoft, Hautelook among others. Stun Creative is located at 5757 Wilshire Blvd, Suite # 600, LA, CA, 90036. The phone is 323/460-4035 and the web is www.stuncreative.com
About BUSTER
A division of the LA-based advertising agency Stun Creative, Buster is a conceptual design studio, specializing in original animated content for the advertising and broadcast industries. Led by Chief Creative Officer / Executive Producer Jonas Morganstein, Buster provides its clients with a one-stop solution, by developing and delivering dynamic ideas driven by innovative imagery that always tells a story. Buster specializes in design and animation for TV commercials, TV show opens, and network packages. For more info, please see www.busterdesign.tv.
