Interactive holographic fashion show production a first-of-its-kind
The fashion event consisted of a live, 15-minute choreographed show. Onstage models entered a holographic diorama and were immersed in holographic projections, enhanced by a multi-dimensional musical experience—every variation of model, scene, and look triggered a different audio stem, each an element of the original score created by Chris Keating of Yeasayer. During the event, the audience was invited to haptically “draw” on the diorama using the wireless devices, after which they could interact with and create their own personal fashion shows using the main diorama or one of three scale models. Using buttons on the phone’s touchscreen, attendees chose their designer, design, and environment. A swipe of the touchscreen rotated the model while applying an audio filter.
Lia asserted in closing: “Good Company was instrumental in breaking new ground with 'Future Fashion' by enabling not only an unchartered, innovative approach for future fashion events, but by ensuring audience participation for a wholly new experience."
i-D's online launch is executed in collaboration with VICE Media, which acquired the publication in December 2012. Utilizing the knowledge gleaned from transforming a punk magazine into a digital powerhouse, VICE is helping to drive i-D's own aesthetic into the global digital sphere.
Contact:
Ryan Heiferman
G O O D C O M P A N Y
Managing Director/Co-founder
Contact Ryan via email
GOODCOMPANY Signs Directors Adam Neustadter
Fresh off collaborating on two high profile projects together, Adam Neustadter has joined the GOODCOMPANY roster to direct commercials and music videos for the NY/LA based production company....
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More