Calabash Animation is once again making beautiful music with Lucky Charms and agency Saatchi & Saatchi, New York, as evidenced by the award-winning animation studio’s latest spot for the venerable brand, entitled “Rainbow Music.” rnrn”It’s one of the more colorful Lucky spots we’ve ever done,” Wayne Brejcha, Calabash’s Creative Director says. “We knew that we were going to get a lot of gorgeous color out of the pipe organ especially with rainbow marshmallow bits flying around. The challenge was controlling what could have easily turned into a cacophony of color. The mistyforest setting gave us the opportunity to incorporate a lot of deep blues and turquoises off in the distance — all of which needed to be fine-tuned scene by scene.”rnrnIn the spot, Lucky the Leprechaun magically transforms a tree stump into an enormous, rainbow-colored pipe organ. As Lucky plays, waves of colored lights emanate from the individual pipes, which contain magical Lucky Charms bits. A sour note triggers the organ to explode in a blast of rainbow-colored light, raining cereal onto the kids who are always after his Lucky Charms.rnrn
rnClick here to watch “Rainbow Music“rnrnFor Executive Producer Sean Henry this spot was one of Calabash’s most sophisticated projects to date, relying heavily on subtle lighting and color to drive the look.rnrn”This spot features some elaborate lighting effects and design, and really takes advantage of the CG medium,” Henry explains. “A lot of consideration was involved in the cinematography and compositionwithin the frame. We’re constantly exploring and experimenting creatively with limits of CG, and thankfully we have clients that encourage us to push their ideas even further.”rnrnBrejcha adds, “This is one of the few Lucky Charms spots in which the kids don’t chase Lucky, and he doesn’t chase after them. rnThe absence of a big chase scene made possible some quieter moments where we could concentrate on the performances and expressions of the characters.”rnrnScreenwork Creative CreditsrnClient: General MillsrnProject: “Rainbow Music” (:30)rnrnAgency: Saatchi & Saatchi, New YorkrnrnAnimation: Calabash Animation, Chicago, ILrnCreative Director: Wayne BrejcharnExecutive Producer: Sean HenryrnrnAbout Calabash AnimationrnLed by Creative Director Wayne Brejcha and Executive Producer Sean Henry, Calabash Animation is the Chicago, IL-based animation production studio known for its award-winning animation for the advertising and entertainment industries. Calabash Animation is perhaps best known for their creative character animation and development of some of America’s most beloved brand icons. In addition to it advertising working, the company has also produced several acclaimed short films, including ”Stubble Trouble,” which was nominated for an Academy Award in 2002. www.calabashanimation.com
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Asian World Film Festival Reveals Asian Vision Program Lineup, Snow Leopard and Bruce Lee Honorees, and Jury Members
The 10th Annual Asian World Film Festival (AWFF) is proud to announce the lineup for its inaugural Asian Vision program, which was conceived to showcase new and exceptional Asian features that have participated in major A-list film festivals and/or garnered international acclaim. The program of eight motion pictures (see list below) will be held November 17-19, 2024, with the top film receiving the Asian Vision Best Film Award. The 10th Annual Asian World Film Festival takes place November 13 - 21, 2024, at the Culver Theatre in Culver City, CA. This year’s Snow Leopard Lifetime Achievement Award, the Festival’s highest honor, will be presented to acclaimed director, screenwriter, and producer Sergei Bodrov in celebration of his remarkable 50-year career. Bodrov established his reputation as a visionary filmmaker with “Mongol: The Rise of Genghis Khan” (2007), nominated for the Academy Award® for Best Foreign Language Film, and “Prisoner of the Mountains” (1996), also an Oscar® nominee as well as a Cannes Film Festival FIPRESCI Prize-winner. The Snow Leopard Outstanding Cinematic Achievement Award will be presented to director, producer, and screenwriter Peter Ho-Sun Chan, one of Hong Kong’s most critically acclaimed and accomplished filmmakers. Known for his versatility and the scope of his work, Chan’s landmark films, including “Comrades: Almost a Love Story” (1996) and “The Warlords” (2007), have earned him a remarkable 233 awards from more than 400 nominations. As previously announced, AWFF will screen “Comrades: Almost a Love Story,” followed by a Q&A with Chan. Multi-award-winning actress Kathryn Bernardo will receive the Snow Leopard... Read More