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    Sony Professional Solutions Middle East and Africa Offers Free License of ASSIMILATE SCRATCH Lab with Purchase of Sony PMW-F5, PMW-F55 and F65 Digital Cinema Cameras

    By aggie@assimilateinc.comUpdated:No Comments3941 Views
    Sony CineAlta Cameras
    Dubai, U.A.E. -- (SPW) --

    Sony Professional Solutions MEA FZ LLC announced today it is offering a FREE license of ASSIMILATE‘s award-winning SCRATCH Lab® Advanced Dailies software to customers who purchase any Sony CineAlta camera: PMW-F5 or PMW-F55 or F65. First year maintenance, support and updates are included in the package. The license of SCRATCH Lab is fully functional and offers users a powerful, widely adopted software solution to process and manage large amounts of data, color-correct, sync audio, and transcode the stunning images from the entire range of Sony CineAlta cameras. Each customer will have access to one (1) license of SCRATCH Lab software free of charge through Sony Professional Solutions MEA FZ LLC.

    SCRATCH Lab provides filmmakers and on-set professionals with an ACES-compliant toolset for real-time playback of 4K/2K RAW, while taking full advantage of the F65 and PMW-F55’s ultra-wide color gamut. In addition to RAW, artists can playback Sony‘s XAVC in HD, 2K and 4K, as well as XDCAM 50Mbps in 4:2:2 mode. SCRATCH Lab also allows cinematographers to process the 6K and 8K images from the F65 sensor.

    “The unparalleled color space of the Sony F65 and PMW-F55 CineAlta digital cameras, coupled with SCRATCH Lab allows for much more creative freedom than was previously available in the production and post-production processes,” stated Shuji Okada, General Manager – Marketing, Sony Professional Solutions MEA FZ LLC. “This powerful new combination offers our customers outstanding media processing and color-correction capabilities, while allowing them to transcode RAW and XAVC 2K / 4K files to virtually any other industry standard format.”

    “ASSIMILATE‘s SCRATCH Lab has quickly become the go-to system for DITs and DPs to process images from advanced digital cinematic cameras because it has the features, functions, and power to handle virtually any format, color space or resolution you can throw at it, and at a price that is many times less than its competitors,” stated Nacho Mazzini, VP of sales at ASSIMILATE. “We’re excited that Sony is providing the power of SCRATCH Lab for FREE to their Sony CineAlta camera customers, enabling them to maximize the potential of these amazing cameras.”

    About ASSIMILATE
    A member of the Sony SRMASTER Alliance program and partner of Sony‘s Digital Motion Picture Center (DMPC), ASSIMILATE has a long tradition of being among the first to support new Sony technologies and initiatives including:
    • CineAlta F65: SCRATCH and SCRATCH Lab were among the first to fully support the playback and processing of the F65 RAW and SR formats and the SLog2 gamma curve.
    • SCRATCH was used to produce the dailies and the digital intermediate (DI) for Fuerza Bruta: Wayra (2012), the world’s first natural light production to shoot with F65, http://digital.copcomm.com/i/82522/21. The trailer for Fuerza Bruta: Wayra debuted at Sony‘s DMPC in Culver City, CA in July 2012.
    • ACES: Shipping since November 2012, ASSIMILATE was one of the world’s first dailies and DI software vendor

    Contact:

    Anu Thomas Sony Professional Solutions MEA FZ LLC Contact Anu via email

    SPW Category:Filmmaking Products and Services



    Creative Trailblazer Javier Campopiano Returns as Executive Jury President For The 2025 NYF Advertising Awards

    Thursday, November 21, 2024
    Javier Campopiano Returns as Executive Jury President for New York Festivals.

    New York Festivals Advertising Awards is thrilled to announce that Javier Campopiano, Global Chief Creative Officer at McCann Worldgroup and McCann will return as the 2025 Executive Jury President. In January, NYF’s Advertising Awards will kick off a spectacular new season, once again spearheaded by industry innovator Javier Campopiano. He will continue to build on the success of last year’s event by pulling together a carefully curated mix of both creative and brand leaders to ensure that a diverse array of viewpoints and perspectives are brought together. Through thoughtful discussions and expert evaluations, this coveted group will establish the benchmark for creative excellence in 2025. “We’re honored to have Javier Campopiano return to lead the 2025 Executive Jury,” said Scott Rose, President, New York Festivals Advertising Awards. “With his seasoned global perspective and mastery in crafting campaigns that push creative boundaries, Javier’s insight will once again inspire a bold standard of excellence within our jury sessions.” Campopiano has built a reputation as an innovative creative, consistently standing out on the global stage. His achievements have garnered international acclaim, including over 200 Cannes Lions, which feature prestigious accolades such as Titanium Lions and Grand Prix. Additionally, he has received top honors at numerous renowned international competitions. Campopiano said, “Serving as Executive Jury President for New York Festivals is its own reward, and I am honored to be taking on this important role again. Together with an incredible group of accomplished industry peers, we will be looking for creativity rooted in human truths that generate... Read More

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