"Sharknado," "Saw" and "Texas Chainsaw Massacre" among sources for annual trailer-editing contest for assistant editors, audio engineers and designer
It’s a super-scary assignment: The Los Angeles Chapter of AICE has issued its call for entries with a horror movie theme and a “Tricks or Treats” program title. Full details on the competition can be found on the Los Angeles Camp Kuleshov page on the AICE web site HERE.
The L.A. Camp Kuleshov competition is open to assistant editors, audio engineers and broadcast graphic designers working at AICE Los Angeles member companies. The deadline for submitting entries is 11:59 PM (PDT) on Monday, Oct 14.
The assignment for Assistant Editors is to select one or any combination of the films “Warm Bodies,” “Mama,” “Texas Chainsaw Massacre” (the vintage 1974 version, not the remake) and “Saw,” and cut a :90 second trailer for an original new film, whether it be a mash-up or new genre.
The Camp Kuleshov L.A. competition for Assistant Audio Engineers requires that they create an original sound design for a clip from the 2013 TV movie “Sharknado.” The clip can be serious, comedic, dramatic, or any other genre and can only use audio from the four films that the assistant editors are using as source material for their trailers.
The assignment for Assistant Designers is to create an original opening title design using content from all five titles in the assistant editor and assistant audio engineer competitions. The title design must include the Camp Kuleshov logo and the title “Tricks and Treats, 2013 AICE Los Angeles Camp Kuleshov Competition.” It can be serious, comedic, dramatic, or any other genre.
The Camp Kuleshov Los Angeles Awards show will be held Tuesday, October 29, 2013 at a venue to be named later. Assistants interested in entering should contact Jamie Perritt at Cosmo Street if they have any questions. She can be reached at 310.828.6666 or at jamie@cosmostreet.com.
Contact:Burke Moody AICE, 212-665-2679 Contact Burke via email
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More