Claire & Company on West Coast and Ice Tea Productions on East Coast
Executive producer Chad Hutson and his colleagues at creative studio Leviathan are very proud to announce that they are now represented on the U.S. West Coast by Claire & Company, and on the U.S. East Coast by Rich Durkin and Ice Tea Productions. Hutson also confirmed that Leviathan continues to be represented in the U.S. Midwest by Tracy Bernard.rnrnLaunched in 2010, Leviathan’s agreement with Claire & Company principal Claire Worch marks the studio’s first commercial industry representation by a partner based on the West Coast. rnrn”We had the pleasure of meeting Claire and her associate Kelly Stroman a few months ago in LA,” Hutson began. “Aside from their stellar reputation and A+ roster, Claire and Kelly both expressed a lot of interest in what we do, and their unique blend of honesty and grace sealed the deal.”rnrn”For every partner I bring into the Claire & Company fold, first it is the people, are they good souls, do they bring a unique creative perspective, and are they at the top of their game? Leviathan is an A+ in all, ” Worch said. “Upon meeting Chad, Jason and Matt, it was evident by the blend of talents, the people they attract to the company, and the projects they dig that Leviathan is the perfect balance of creative talent, passion, and technology. They are creative explorers and artists, and they use technology with a passion to push into new spaces (literally, spaces!).”rnrnShe continued, “Leviathan is already on the path where agencies want to be with their clients, and where clients want to take their brands: Whether you call it animated content, design, experiential, immersive, trans media, Leviathan is doing it. I am excited to bring them together and let the magic happen.”rnrn”Rich Durkin comes very highly recommended,” added Hutson. “He has earned rave reviews from many people I admire… for his experience, thoroughness and high standards. We feel very fortunate to partner with him.”rnrn”Ice Tea is always looking for companies that are trying to advance and expand in the use of animation,” explained Durkin. “Leviathan was looking to grow its commercial production opportunities and when we saw the unique experiential work that they have done (for example, for Amon Tobin and Splinter Cell), we felt excited to get them the exposure they’re seeking. Chad and his colleagues are eager to go out and meet creatives at agencies, and we are ready to hit the road together starting soon.”rnrn
rnView Leviathan’s “Hello World” on Vimeo – complete project credits for all featured work are available upon request.rnrnTo learn more about Leviathan please visit http://lvthn.com. rnrnAbout LeviathanrnLeviathan is a creative studio that crafts animated content and immersive installations for brands, agencies and entertainers worldwide. Melding skills such as CG, motion graphics, software development and physical design, the studio’s artists and engineers have the unique ability to fascinate audiences with visuals and experiences spanning commercial advertising, live events, film, television and environments. Founded in Chicago in 2010 by partners Matt Daly, Chad Hutson and Jason White, Leviathan has garnered international recognition for its animation, visual effects and experiential work.
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More