CLIENT
Yahoo! Inc.
PRODUCTION CO.
Tool of North America,
Santa Monica.
Erich Joiner, director; Bob Richardson, DP; Jennifer Siegel, executive producer; Joby Ochsner, producer. Shot on the island of Palau, Micronesia.
AGENCY
Black Rocket, San Francisco.
Bob Kerstetter, executive creative director/copywriter; Steve Stone, executive creative director/art director; Hannah Murray, executive producer.
EDITORIAL
Phoenix Editorial, San Francisco.
Bob Frisk, editor; Molly Conway, assistant editor; Lisa Hinman, executive producer.
POST/VISUAL EFFECTS
Phoenix Editorial.
John Crossley, Smoke online editor; Matt Silverman, graphic artist/visual effects/Flint dolphin animation.
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist.
AUDIO POST
Crecendo! Studios, San Francisco.
Jay Shilliday, mixer.
MUSIC/SOUND DESIGN
ripe sound, San Rafael, Calif.
Andy Newell, composer/sound designer.
THE SPOT
The :30 "Dolphin" shows a man wading waist-deep in the water of an island getaway. He spies a dolphin swimming near him that appears to wink at the man. Suddenly the dolphin begins to speak: "How did you find this place?" The bewildered fellow replies, "Yahoo." The creature turns to swim away as the man yells out, "Wait! How did you learn to talk?" The dolphin replies, "Yahoo," as the ad closes with the familiar Yahoo! yodel and the campaign tag, "Get it all."
Spot broke Feb. 3.