Hummingbird Productions, one of America’s leading producers of original music and sound design for the advertising industry, has expanded its musical outreach in 2013 with a string of national campaigns. The announcement was made today by Bob Farnsworth, CEO/Founder/Creative Director, Hummingbird Productions. See: www.hummingbirdproductions.com
Headquartered in Nashville, TN, Hummingbird is renown for its talent and collaboration with artists and producers including: Grammy® Award-winning producer/songwriter Keith Thomas; Byron House, bass player for Robert Plant’s “Band of Joy”; Dennis Holt, session drummer on Taylor Swift’s “Beautiful Eyes” EP; Swan Dive vocalist Molly Felder, whose commercial credits include national advertisers Pepsi, Michelob, and Chevrolet; as well as many others.
Touting the slogan “Hearing is Believing,” Hummingbird Productions became industry recognized for its Clio Hall of Fame Award winning work on the “Budweiser Frogs” TV commercial in 1995. Over the last decade, the company has evolved into a collective of talented writers, artists, and producers who collaborate on some of the best music consistently featured in major national advertising campaigns.
Among the recent, national clients for which Hummingbird Productions has produced music and sound design are:
• Prilosec OTC: Working with New York-based ad agency Publicis Kaplan Thaler, Hummingbird created and produced music for a new TV spot titled “Picnic” starring Larry the Cable Guy. The popular comedian and actor promotes Prilosec OTC in his traditional blue collar fashion at a picnic. Hummingbird’s music supports his rowdy antics and helps “drive” the blue collar nature of the commercial. Please click here to see and hear Prilosec spot.
• Chili’s: For a special Chili’s Restaurant promotion entitled “Chili’s Free One Million Flatbread Giveaway,” Hummingbird wrote and produced music to enhance this campaign. The music was specifically written and inspired by the Motown genre and features an upbeat horn section. Please click here to see and hear Chili’s spot.
• Brillo: Brillo recently celebrated its 100th anniversary with a campaign featuring original, ’60s style rock music by Hummingbird Productions. The track includes vocals by legendary Nashville Motown singer Scat Springs. Entitled “Brillo It Off,” the spot highlights the American made Brillo estracell sponge product. Please click here to see and hear Brillo spot.
• Purina: The Purina Beneful Dog Food brand tapped Hummingbird Productions to write and produce original music for the web video “Don’t Forget to Play.” To date, the video has attracted over 60,000 views on the Purina Beneful brand YouTube channel. The music features vocals from up and coming Nashville artist Savannah Conley. Please click here to see and hear Purina spot.
Regarding Hummingbird’s continued prominence within the world of original music for advertising, Farnsworth said, “We’ve been around since 1976, and have been focused on original music all along. We like to think of ourselves as the ‘right people to call’ — we have been fortunate to become nationally recognized for the great music branding that, when done right, benefits our clients’ products and services for many years.”
Farnsworth has appeared on NBC’s “Today Show” — touting the need for effective branding by advertisers. Today, he finds it rewarding to see a revived era where advertising clients are integrating sonic branding back into their campaigns. He adds, “Last year, we had the privilege to create new music for Coca-Cola in co
Contact:Dan Harary The Asbury PR Agency Beverly Hills, CA 310/859-1831 Contact Dan via email
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
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With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More