CLIENT
General Mills/Fruit Gushers.
PRODUCTION CO.
Dektor Film, Hollywood.
Paul Dektor, director; Amir Mokri, DP; Sven Shelgren, executive producer; Gillian McManus, producer. Shot on location in Glendale, Calif.
AGENCY
Saatchi & Saatchi New York.
Sean Kiener and Steve Centeno, creative directors; Hafeez Saheed, producer; Neil Raphan, VP/art director; Ken Opalsky, copywriter; Eric Korte, music producer.
EDITORIAL
earth2mars, New York.
Joe Laliker, offline editor; Joe Orlowski, assistant editor.
POST
earth2mars.
Joe Orlowski, online editor.
Post Perfect, New York.
David Gibson, colorist. (Post Perfect has since closed.)
VISUAL EFFECTS
Ring of Fire Advanced Media,
West Hollywood.
Jerry Spivack, visual effects artist; John Myers, executive producer.
AUDIO POST
Lower East Side, New York.
Glen Landrum, mixer/engineer.
MUSIC/SOUND DESIGN
Music For Picture, New York.
Jeremy Adelman, Ben Davis and Peter DuCharme, composers/sound designers.
THE SPOT
In "Mall," three teens pop Fruit Gushers while riding down an escalator in a shopping center. One by one, each of their heads turns into a giant fruit: raspberry, orange and watermelon. Meanwhile, two young people with multi-colored wacky hairdos ride up the escalator at the same time and notice the fruity kids. When the groups end their rides, they each mention to their friends how wild looking the others were. The :30 ends with the tag line, "Gushers. Taste the blast."
Spot broke in January.