Optimus and Richards/Carlberg teamed with Director Danny J. Boyle to create eight spots for UTHealth highlighting the fact that 80 percent of a child’s brain development occurs between birth and age four. Cut by Optimus Managing Editor Jim Staskauskas and Editor Hovig Menakian, the spots, which target at-risk parents, are airing now throughout Texas.nnThe commercials feature parents engaging with their babies, but in the blink of an eye the babies are replaced by the grown-up version of the child – thanking the parent for taking important measures to help develop their brain. The parents are thanked for doing things such as regularly talking to them, responding to their signals, watching for signs of delays, playing with them, selecting quality childcare and scheduling around their needs. The goal is to present crucial information about a child’s brain development in a fun, non-threatening way.nn
nTo view the spots online, please visit http://bit.ly/1b1hjp1.nn”What really struck a chord with test audiences was the future child thanking the parent for all she did for him,” said Gayl Carlberg, Richards/Carlberg. “This enabled us to deliver important messages without talking down to parents. However, shooting footage of babies and children has its own challenges. Danny and the team at Optimus did such a great job directing and editing these spots. They worked seamlessly together, finding the moments that made the most sense, resulting in this memorable campaign.”nnEach spot also includes a fun reveal from the future, such as a child apologizing for dropping his dad’s phone in the toilet at age nine or a girl asking her mom to “let it go” when she dyes her hair purple at twelve. Six unique spots are included in the campaign, and two also were done in Spanish.nn”The great things about these spots was the fact that they took heavy copy and delivered it in a lighthearted, clever way,” said Boyle. “We had so much fun starting with babies, turning them into young adults, and then turning them back into babies again. Optimus did a smashing job editing the spots and finding the perfect nuggets from the footage to bring it all together.”nn”The campaigns were so well thought out – instead of proselytizing about what parents should do, they show future kids expressing thanks,” said Staskauskas. “Danny did a great job getting great footage of the children, which can be difficult. The eight spots were shot in three days, and we cut for two weeks. The whole process went really smoothly, thanks to great collaboration between Richards/Carlberg, Danny and our team.”nn
nTo view the spots online, please visit http://bit.ly/1b1hjp1. nnCreditsnClient: UT Health Science Center, HoustonnProgram Manager: Don Titcombe, Children’s Learning Institute nnAgency: Richards/CarlbergnPrincipal/Creative Director: Gayl CarlbergnArt Director: Nick MunoznCopywriter: Josh PowersnBrand Management: Lynda Boydstun-NielsennBroadcast Producer: Mike HulseynnDirector: Danny J. BoylennEditorial: Optimus nEP/Managing Director: Therese HunsbergernProducer: Ashley BartellnManaging Editor: Jim StaskauskasnEditor: Hovig MenakiannAssistant Editor: Katie Zaumseil nColorist/Smoke Artist: Dan Swierenga nnAudio: POP SoundnSound Designer: Tim WestnnAbout OptimusnOptimus is a leading post-production and production house w
Tom Duff Optimus 312-321-0880 Contact Tom via email
Contact:Media: Michelle Meek 773-220-3120 Contact Michelle via email
Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More