Ad agency Grey and client 3M turned once again to long-time collaborator, production company Twist, for a new commercial for Scotch-Brite™. After collaborating on numerous commercial spots with Twist Director/DP Rich Michell over the past several years; the storyboards for this new Scotch-Brite™ spot clearly required the comedic talents of nationally renowned Twist Comedy Director Matt Pittroff.nn Colleen O'Mara
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www.hypeworld.com The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises.
For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives.
Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server.
"Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be."
Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More
nTo view the new Scotch-Brite™ commercial, “Stay Clean,” directed by Pittroff GO HERE.nn”I was really excited to work with Grey on this project and to be a part of brave direction for 3M,” details Director Matt Pittroff. “It was a job that demanded a ton of preparation and constant communication with the agency. Grey’s relationship with 3M is long-standing; and, in this day and age, those relationships must be coveted. I think we did a great job of honoring the Agency/Client process while pushing the creative as far as we could. Comedy is uncharted territory for the brand and we, as a creative team, wanted to make sure that this wasn’t the first and last time. I am really proud of the work, and hope that the ‘Listeners’ live on. I can see Heather now, chasing down an unsuspecting sponge shopper in her senior scooter while Steve, her trusted boom guy, aimlessly records the sound of soup cans.”nnTwist Executive Producer Amyliz Pera, based in New York, has collaborated with 3M on numerous commercial campaigns with several of her Directors. “3M and Grey have really done a great job of creating a contemporary look and feel to their work, which reflects the innovation of their brand,” she says. “Since Twist Director Rich Michell was part of that with his table-top and people work, we knew Matt Pittroff would be a perfect fit as a comedy Director — to carry the torch but add humor. Most people usually don’t think of comedy Directors as placing a high priority on visual style, but Matt is rare. He has just the right amount of OCD, and places a lot of emphasis on cultivating the right look and tone. He has thought about every item put in front of his camera. I would shop at his supermarket, if he ever wanted to open one.”nnCreditsnnClient: Scotch-Brite™| 3MnSpot Titles: “Stay Clean“nnAdvertising Agency: Grey GroupnPartner: Ken DowlingnExecutive Creative Director: Jeff OdiornenVP, Creative Director: Jeff WinenAssociate Creative Director: Anthony ColemannProducer: Tricia BowmannAccount Director: Mark AmorellinAccount Supervisor: Erin MetcalfnAccount Executive: Allison PoslusznynAssistant Account Executive: Chelsea AthornnBroadcast Business Manager: Cece CritchleynBroadcast Business Manager: Lisa JohnsonnnProduction Company: TwistnDirector: Matt Pittroff nDirector of Photography: Andy LiliennExecutive Producers: Jim Geib, Amyliz PeranAssociate Producer: Alissa LiebertnLine Producer: Steve BlairnnLocation shot: Los AngelesnnEditorial & Visual Effects Company: SubvoyantnOwner/Editor: Jason CaciopponExecutive Producer: Adam DugasnnAbout TwistnA global production company, Twist has offices in New York and Minneapolis. Headed by EP/President Jim Geib and EP Amyliz Pera, the
Goldcrest Post Speeds Delivery of “Severance” Season Two
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Goldcrest Post provided post services for both seasons of Severance, including picture editorial support, sound editorial, ADR and sound mixing
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