Ad agency Grey and client 3M turned once again to long-time collaborator, production company Twist, for a new commercial for Scotch-Brite™. After collaborating on numerous commercial spots with Twist Director/DP Rich Michell over the past several years; the storyboards for this new Scotch-Brite™ spot clearly required the comedic talents of nationally renowned Twist Comedy Director Matt Pittroff.nn
nTo view the new Scotch-Brite™ commercial, “Stay Clean,” directed by Pittroff GO HERE.nn”I was really excited to work with Grey on this project and to be a part of brave direction for 3M,” details Director Matt Pittroff. “It was a job that demanded a ton of preparation and constant communication with the agency. Grey’s relationship with 3M is long-standing; and, in this day and age, those relationships must be coveted. I think we did a great job of honoring the Agency/Client process while pushing the creative as far as we could. Comedy is uncharted territory for the brand and we, as a creative team, wanted to make sure that this wasn’t the first and last time. I am really proud of the work, and hope that the ‘Listeners’ live on. I can see Heather now, chasing down an unsuspecting sponge shopper in her senior scooter while Steve, her trusted boom guy, aimlessly records the sound of soup cans.”nnTwist Executive Producer Amyliz Pera, based in New York, has collaborated with 3M on numerous commercial campaigns with several of her Directors. “3M and Grey have really done a great job of creating a contemporary look and feel to their work, which reflects the innovation of their brand,” she says. “Since Twist Director Rich Michell was part of that with his table-top and people work, we knew Matt Pittroff would be a perfect fit as a comedy Director — to carry the torch but add humor. Most people usually don’t think of comedy Directors as placing a high priority on visual style, but Matt is rare. He has just the right amount of OCD, and places a lot of emphasis on cultivating the right look and tone. He has thought about every item put in front of his camera. I would shop at his supermarket, if he ever wanted to open one.”nnCreditsnnClient: Scotch-Brite™| 3MnSpot Titles: “Stay Clean“nnAdvertising Agency: Grey GroupnPartner: Ken DowlingnExecutive Creative Director: Jeff OdiornenVP, Creative Director: Jeff WinenAssociate Creative Director: Anthony ColemannProducer: Tricia BowmannAccount Director: Mark AmorellinAccount Supervisor: Erin MetcalfnAccount Executive: Allison PoslusznynAssistant Account Executive: Chelsea AthornnBroadcast Business Manager: Cece CritchleynBroadcast Business Manager: Lisa JohnsonnnProduction Company: TwistnDirector: Matt Pittroff nDirector of Photography: Andy LiliennExecutive Producers: Jim Geib, Amyliz PeranAssociate Producer: Alissa LiebertnLine Producer: Steve BlairnnLocation shot: Los AngelesnnEditorial & Visual Effects Company: SubvoyantnOwner/Editor: Jason CaciopponExecutive Producer: Adam DugasnnAbout TwistnA global production company, Twist has offices in New York and Minneapolis. Headed by EP/President Jim Geib and EP Amyliz Pera, the Hype 310.839.9834 x103
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“ฦvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of ฦvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? ฦvolutionย suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence,ย ฦvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating โin the blink of an eyeโ the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called โprogressโ may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscarยฎ... Read More